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"If you would like to make a subscription offer outside of the app, the same (or better) subscription price must be offered inside the app for users who wish to subscribe from within the app."
You misinterpreted this sentence: the whole paragraph starts with "If you offer auto-renewable subscriptions". It doesn't apply if you don't use the AppStore auto-renewable subscription option.
If you HAVE in-app subscription, then the price has to be the same or less than out-app subscription.
But you don't NEED to have in-app subscription if you have out-app subscription: there are several examples of such app currently available in the App Store such as Relay as I previously mentioned or for example DropBox which has issue because at some point they provided a link to their web page, but once removed Apple accepted it.
Edited 2012-12-14 14:59 UTC





Member since:
2011-05-12
I've looked it up and Apple states this:
Offer Content to New and Existing Subscribers
If you offer auto-renewable subscriptions, you can also use other methods to acquire digital subscribers outside of your app. You can sell digital subscriptions on your website or provide free access to content for existing subscribers. In these cases there is no revenue sharing since Apple was not involved in the transactions. Developers keep 100% of the revenue. If you would like to make a subscription offer outside of the app, the same (or better) subscription price must be offered inside the app for users who wish to subscribe from within the app. In addition, you may not provide links in your apps which allow the customer to purchase content or subscriptions outside of the app.
Source: https://developer.apple.com/appstore/in-app-purchase/subscriptions.h...