Linked by Thom Holwerda on Fri 14th Dec 2012 11:51 UTC
Google "Google has revealed that it has no plans to develop dedicated apps for Windows 8 or Windows Phone 8 for its business app products such as Gmail or Drive." Product management director for Google Apps, Clay Bavor, told V3 that Google "will go where the users are but they are not on Windows Phone or Windows 8". Ouch - but for now, hard to argue with.
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Tony Swash
Member since:
2009-08-22


Google had apps on iOS from when iOS was first released. Apple shunned Google Maps for iOS6 in favor of their own maps program. Google had one ready, but didn't think Apple would allow it. Low-and-behold, after the Apple Maps disaster, they submit it and it takes over iOS again.


I think almost every point you make is incorrect or unfounded. There were no Google apps on iOS at launch, there were Apple written apps that used Google data (maps, you tube etc). The maps app in iOS was written by Apple and used Google maps data. Apple didn't boot Google maps off of iOS it changed the back end of it's own maps app to no longer use Google mapping data. It did that for a number of reasons, Google would not supply Turn By Turn functionality, Google wanted ads and Apple wouldn't agree to having them in their Apple written app, and Apple quite reasonably felt vulnerable leaving it's maps functionality wholly in Google's hands.

There is no evidence that Apple delayed the deployment of the new google maps app.

I thought this was a good analysis of it all

Google’s Directionless Map Strategy

Google’s Android strategy is inconsistent and incomprehensible. Apple never would have created its own mapping program at all if Google hadn’t denied Apple audible turn-by-turn directions. Now – after Apple has integrated their own maps into their iOS operating system – Google gives Apple everything they ever wanted. How does that make any sense?

If Google wanted to deny Apple access to features that were on Android, then they shouldn’t have created Google Maps for iOS. If they wanted iOS eyeballs, then they should have given Apple turn-by-turn directions BEFORE Apple effectively un-integrated Google maps. The whole affair was completely counter-productive for all involved.

You can’t have it both ways. Either Google should be in the business of being on every mobile platform or Google should be in the business of Android. Trying to pursue both strategies is like trying to keep one foot on the dock and the other on the boat. You can’t get anywhere and it’s going to sink you sooner or later.


http://techpinions.com/googles-directionless-map-strategy/13165

Reply Parent Score: 0

tylerdurden Member since:
2009-03-17

I am glad Apple's marketing department was able, after tirelessly combing the internet, to find that single opinion piece that made Apple Maps not look like the ill strategized and executed fiasco it has been.

Good job boys!

Reply Parent Score: 5

Tony Swash Member since:
2009-08-22

As a follow up this was on Daring Fireball today.

Google wasn’t trying to bolster Android by withholding turn-by-turn and vector tiles from iOS. They were withholding those features as a negotiating tactic to get Apple to integrate iOS Maps further with Google’s services. (This I’ve heard from numerous sources, from both sides of the negotiations.)

Google wanting iOS users to be able to sign in — if not be downright encouraged to sign in — to their Google account, that’s easy to understand. That’s how Google makes money, by selling ads that target us based on the information they collect as we use their services. Apple not wanting to grant such access to Google is easy to understand as well. For one thing, Apple sincerely values the privacy of its users more than Google does. Remember the thing with magazine app subscriptions — where they wanted Apple to provide them with personal information about subscribers, and Apple wouldn’t allow it? And part of it too is simple competition — why would Apple help Google pull further ahead in a lucrative and essential service?

I’d say neither company was being a “jerk” here. Apple and Google were both acting in their own interests.

Reply Parent Score: -1