Linked by Thom Holwerda on Thu 10th Jan 2013 17:10 UTC
PDAs, Cellphones, Wireless Nokia has just sent out a few preliminary comments about the company's performance during the fourth quarter of 2012. Nokia's figures are a good indicator for how well Windows Phone 8 is doing, and, in all honesty, I'm not exactly blown away. Apparently, neither was Nokia itself, since the company decided to redefine their Asha phones from feature phone to smartphone to prop up their smartphone sales figures.
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Nelson
Member since:
2005-11-29


I am actually surprised with Nokia's symbian numbers for 2012: almost 22 million units sold, with basically zero marketing push. Whereas they only managed to ship over 13 million WP devices, and that is with a media/astroturfing blitz.


Symbian was established, had momentum, and had mindshare. It was definitely, and still is, falling off of a cliff.

People get lost in the numbers of the moment and don't look towards overall trends, in my opinion.


The transition in just one year has been startling: in Q1, Nokia shipped almost 12 million "smart" phones (10 million symbian + 2 million WP devices). In Q4 they have managed barely over 6.5 million of the same category (2 million symbian + 4.5 million WP devices). So basically, Nokia managed to halve their shipments in the most profitable phone bracket. That is a catastrophic result under most reasonable metrics.


But if you look at the trends, Nokia is growing Lumia and shedding Symbian.

They are in transition, this was expected. Anyone who didn't see this coming is dense.

Reply Parent Score: 2

tylerdurden Member since:
2009-03-17

You're conveniently picking the epoch between Q3 and Q4 to make your "trend" claim work. Lumia's shipments in 2012 have been all over the map, they have gone up and down from quarter to quarter in 2012: 2.0M in Q1, 4.0 in Q2, 2.9M in Q3, and 4.4M in Q4. That is a "zig-zag" trend at best.

The numbers in context are indeed catastrophic: If you combine the two best quarters for lumias (Q2 and Q4) they still sold less than symbians in Q1.

Reply Parent Score: 5

Nelson Member since:
2005-11-29

You're conveniently picking the epoch between Q3 and Q4 to make your "trend" claim work. Lumia's shipments in 2012 have been all over the map, they have gone up and down from quarter to quarter in 2012: 2.0M in Q1, 4.0 in Q2, 2.9M in Q3, and 4.4M in Q4. That is a "zig-zag" trend at best.


Lumia's have been on sale before this year, unfortunately for your narrative.

Lumia sales grew from Q4 of 11 to Q1 12 as well. Dramatically so, considering they had sold a "million to date" by late January which cut into the figures they had given until them when you break them down quarter by quarter.

It then grew in Q2 2012 to dip in Q3 2012 and then shot up again in Q4 2012.

There will always be noise in the trends, but overall, they've considerably grown their Lumia line up.

Reply Parent Score: 3