Linked by Thom Holwerda on Thu 10th Jan 2013 17:10 UTC
PDAs, Cellphones, Wireless Nokia has just sent out a few preliminary comments about the company's performance during the fourth quarter of 2012. Nokia's figures are a good indicator for how well Windows Phone 8 is doing, and, in all honesty, I'm not exactly blown away. Apparently, neither was Nokia itself, since the company decided to redefine their Asha phones from feature phone to smartphone to prop up their smartphone sales figures.
Thread beginning with comment 548195
To view parent comment, click here.
To read all comments associated with this story, please click here.
Member since:

You're conveniently picking the epoch between Q3 and Q4 to make your "trend" claim work. Lumia's shipments in 2012 have been all over the map, they have gone up and down from quarter to quarter in 2012: 2.0M in Q1, 4.0 in Q2, 2.9M in Q3, and 4.4M in Q4. That is a "zig-zag" trend at best.

Lumia's have been on sale before this year, unfortunately for your narrative.

Lumia sales grew from Q4 of 11 to Q1 12 as well. Dramatically so, considering they had sold a "million to date" by late January which cut into the figures they had given until them when you break them down quarter by quarter.

It then grew in Q2 2012 to dip in Q3 2012 and then shot up again in Q4 2012.

There will always be noise in the trends, but overall, they've considerably grown their Lumia line up.

Reply Parent Score: 3

tylerdurden Member since:

Perhaps for the marketing folk a 30% decrease in shipments may be considered as "noise." In the sciences, however, one third of the whole qualifies as being a significant figure.

Edited 2013-01-10 19:23 UTC

Reply Parent Score: 4

Nelson Member since:

You're looking at things the wrong way. You will have quarters where you face a dip, and others where you increase. Overall, Nokia has grown sequentially more than they have lost.

Its easy to mess with percentages if you try hard enough. I can say that Windows Phones are selling 500% more this holiday season than last holiday season.

While a positive indicator, and in your case, a negative indicator (their one quarter of a slow down), there are lingering questions over magnitude, in this case, a dip of about a million devices.

A set back? Sure, but there will be more, and in addition, there will be more positive news like today's news in Nokia's future.

And this is my own analysis of Nokia's numbers, not marketing spin. If they're wrong on their own, then you're free to say that, but saying that I'm just playing lip service to Nokia is disingenuous and gets in the way of a sensible discussion.

Reply Parent Score: 2