Linked by Thom Holwerda on Sun 13th Jan 2013 14:48 UTC
Windows Tom Warren: "While Intel is trying to keep the Windows tree healthy, Microsoft is hoping that the leaves don't start to drop off before its own family of Surface devices are fully ready. Redmond isn't 'priming the pump' here, it's planting seeds for the future. If Microsoft is successful then it could be the world's biggest Windows OEM in just a few years. The future is Surface." You just have to look at the difference in build quality and supplied software between OEM devices and Surface even though Surface is cheaper to realise that the age of Windows OEMs is coming to an end. The writing's on the wall, and the OEMs know it: there's no future for them in Windows.
Thread beginning with comment 548650
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[3]: OEMs did it to themselves
by Deviate_X on Sun 13th Jan 2013 21:29 UTC in reply to "RE[2]: OEMs did it to themselves"
Deviate_X
Member since:
2005-07-11

If the price of Windows went to zero, then the cost of the laptop would drop by around $60, the volume price of Windows Home Premium for large OEMs. However, the OEMs do not get to keep this $60 for long, in a competitive marketplace. The price of the laptop would quickly get driven down by $60, as PCs are commoditized and largely substitutable for one another.



The irony here is that the OEMs are also at fault for this race to the bottom. They have actually relied on the fact that Windows was dominant to sell their hardware.

Everyone common man/women knows about iMac, Mac Pro, but can you ask the same about Dell or HP. These companies are positioned themselves and designed their products so that the only differentiator is price.

Reply Parent Score: 2