Linked by Thom Holwerda on Tue 15th Jan 2013 23:28 UTC
PDAs, Cellphones, Wireless The smartphone world is, at this point, a two-horse race. Android has the numbers, Apple's iOS has the figures. Everything else - Symbian, Windows Phone, BlackBerry, etc. - are also-rans. Irrelevant in the grand scheme of things. Even though, say, Windows Phone not making any serious headway into the market, despite boatloads of money poured into the platform, RIM still thinks it can do better with BB10. Austrian website Telekom-Presse has a pretty detailed video hands-on with a BB10 device - the Z10 - and it left me with one burning question: what is BB10's identity?
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Maximum productivity
by wargum on Wed 16th Jan 2013 00:15 UTC
wargum
Member since:
2006-12-15

Don't agree. Here are some points that will make BB10 devices stand out. Some points are classical BB, others are new:

One-hand use:
BBs are known for that! If you are a busy guy travelling around, luggage in one hand, BB on the other will do. RIM thought really hard about that for the new touchscreen phone. For right-handed people the gesture to peek/go into the hub is killer and perfectly done with your thumb while still having a rock solid grip on the device. The same thing is true for the back button, which is consequently positioned at the bottom left, again easily accessed with your thumb. Compare that to iOS especially on the iPhone 5. Ouch!

The Hub:
While the concept of having one central place for all of your communication isn't new, I have to say the hub in combination with easy access to it could be killer for communication heavy users. Plus, it seems to support pretty much everything you could think of, SMS/MMS, Email (IMAP, POP3, Exchange Active Sync), CardDAV, CalDAV, Facebook, Twitter, LinkedIN and more.

Keyboard:
BlackBerries have always been known for the best hardware keyboards in business. They will be able to defend this position and maybe gain many users who care about 'real keys'. But on top of that, they may now have the best default software keyboard of any full touch smartphone in the world. I obviously have to check it out for myself once they hit the stores, but from the videos I've seen the sw keyboard is just amazing.

BlackBerry Balance:
While this is for enterprises, it's still a cool feature that every enterprise customer gets.

So, my conclusion would be: BB10 is for you if you value productivity, communication (I have no doubt BB10 phones will have top-notch call/reception quality) and getting things done over style. Like previous BBs, it will be a super efficient communication tool right out of the box. But with a modern OS platform that is super fluid and even has modern Apps and all kinds of media stuff.

As for Android's identity: 4.x has one I really like, but all to often this remains invisible to many customers, because they get to see childish TouchWiz, Sense and all that. That still hasn't hurt Android. WP undoubtly has a unique/memorable look, but doesn't seem to be widely accepted. IMHO it's too alien.

Edited 2013-01-16 00:22 UTC

Reply Score: 7

RE: Maximum productivity
by cdude on Thu 17th Jan 2013 07:11 in reply to "Maximum productivity"
cdude Member since:
2008-09-21

Nice one in that for me only the keyboard-point is in my list of notable pro-arguments. I have some more like Qt-support, WebWorks, Android-compatibility, posix-compatibility, security and the devices are usually rather sexy. I have a few negative points too some named already by others. Pros and cons.

All the comments and my personal experience result in: There is indeed something like an identity pushed by marketing to get customers on. But my personal receive and judgement isn't very much inline with them.

I doubt I am alone with that. Just look how Nokia stresses PureView at there newest Lumia wave. Nice but my take on that is that No, the camera isn't much better, its no argumeny and Yes, the OS is not ready yet. What Tom identified as Lumia's identity is NOT what marketing did. Its Tom's interpretation, take, left impression but its not what Nokia used as standout-argument. Not even close to. It would also not make sense since its not Nokia's unique selling point cause every WP has that.

What I conclude is that there is a huge difference in what a company may define as unique selling points for marketing and hows its received by any of us. What really matters is the later cause that is what will end in reviews, what friends will talk about, what we REALLY demand, liked, disliked and base our decision on to buy or not buy in.

Edited 2013-01-17 07:15 UTC

Reply Parent Score: 1