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I know what you mean, and it leaves me totally confused about the open source / software freedom / open development / "root control" of mobile operating systems.
I asked this question recently on the maemo.org forums in regards to Jolla:
http://talk.maemo.org/showthread.php?p=1296914#post1296914
...but the answers left me pretty much just as confused. 
The Sailfish UI is QML. The core is open source (Mer), the middleware is (Nemo), the Sailfish QML components are or will be but the QML, the icons and artwork, so the whole design, may not. Would expect there will be more then only the default Sailfish design anyways. QML makes such kind of theming easy. Since the plan seems to be to have other vendors in doing devices too it could also mean that vendors going to differ with each other using own themes. But all that theming is my guess since we not know much details about that right now.
Edited 2013-01-17 07:23 UTC




Member since:
2006-01-04
"Jolla, for instance, plays the fully-open-source-and-open-development-card"
Fully open UI? Citation needed. More like Nokia-Meego IMO