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You're not a "real" consumer that Blackberry would be targeting, no.
How many of the thousands upon thousands of iOS and Android users do you think know or even care what multitasking is, or care that their previews are "fake" as you put it?
And even for those that do, how many do you think would say:
"Hmm, I could have this iPhone/Android with all of the features of this BB, plus a massive thriving user base, and thousands of apps. But instead, I'll take this BB which gives me none of those things, but does give me real previews."
The point of the article was that if you're going to compete at this stage of the game, you can't just be a me-too player. You've got to have a hook, and a bloody good one. I agree with the article in that BB just doesn't.
Additionally the Windows/Mac thing kind of proves the articles point really. It was Microsoft that was entrenched and popular due to some shady deals with IBM, not Apple. And it was Apple that was trying to get a foothold and couldn't even though they were way better. They never did, and today almost all desktops are still Windows, not Mac.
To get ahead, Apple had to change the battleground, and did so.
Additionally - better only for a time, more in the DOS era. Windows quickly caught up, largely as the result of its scales & popularity & being entrenched, too.
Edited 2013-01-22 13:21 UTC




Member since:
2005-07-06
So I guess I'm not a "real" consumer?
You don't need to get rid of the applications. But the integration of notifications and contacts is the difference. Anyone who used webOS with Facebook for any length of time back in the day knows what I am talking about and would be able to recognize how deficient other platforms still are.
A list of notifications in no particular order (so no relying on visual memory), each of which requires you to open up a different app with completely incongruous interfaces just to see the contents, is not even close.
Of course it matters. Especially to "consumers". But thing is, this actually matches BlackBerry's existing brand identity. You may not like it or think it's "cool", but then again neither was the aesthetic of MS Windows or Word compared to Mac, and yet due to its usefulness it has still managed to maintain a stronghold in the business world...