Linked by Thom Holwerda on Tue 15th Jan 2013 23:28 UTC
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RE[2]: Identity shouldn't be important but is
by waynej on Sat 19th Jan 2013 11:26
in reply to "RE: Identity shouldn't be important but is"
Agreed, but due to image, identity and brand loyalty it would have to be spectacularly bad to not still sell in significant numbers.
Remember the antenna issue with one model? For other manufacturers this would have been a big problem. For Apple it made very little real difference.
Apple only need to make 'good' phones and the brand identity will do the rest.
Btw, I'm not being down on Apple, they just happen to be a great example.




Member since:
2005-07-06
Sure, but if the phones weren't good they wouldn't have been able to build that "cool" brand and identity. If Apple starts shipping crap they'll quickly lose any value their brand has.