Linked by Thom Holwerda on Tue 15th Jan 2013 23:28 UTC
PDAs, Cellphones, Wireless The smartphone world is, at this point, a two-horse race. Android has the numbers, Apple's iOS has the figures. Everything else - Symbian, Windows Phone, BlackBerry, etc. - are also-rans. Irrelevant in the grand scheme of things. Even though, say, Windows Phone not making any serious headway into the market, despite boatloads of money poured into the platform, RIM still thinks it can do better with BB10. Austrian website Telekom-Presse has a pretty detailed video hands-on with a BB10 device - the Z10 - and it left me with one burning question: what is BB10's identity?
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dagw
Member since:
2005-07-06

Iphones don't sell because they are good phones but because the brand is "cool"

Sure, but if the phones weren't good they wouldn't have been able to build that "cool" brand and identity. If Apple starts shipping crap they'll quickly lose any value their brand has.

Reply Parent Score: 3

waynej Member since:
2007-07-04

Agreed, but due to image, identity and brand loyalty it would have to be spectacularly bad to not still sell in significant numbers.

Remember the antenna issue with one model? For other manufacturers this would have been a big problem. For Apple it made very little real difference.

Apple only need to make 'good' phones and the brand identity will do the rest.

Btw, I'm not being down on Apple, they just happen to be a great example.

Reply Parent Score: 1