Linked by Thom Holwerda on Fri 18th Jan 2013 15:42 UTC
Talk, Rumors, X Versus Y "In December, the Google Nexus made by Taiwan's Asustek Computer Inc. accounted for 44.4% of all tablet sales by volume electronics retailers. That's according to a survey of 2,400 stores nationwide by market research firm BCN Inc., released Wednesday. Google's figure beat Apple's 40.1% share, dethroning the iPad for the first time since it went on sale in May 2010." Just as I and many others with me predicted, what happened in the smartphone market will also happen in the tablet market: Android will take the numbers, iOS will take the figures (i.e., profit). As far as I know, this is the first time this has actually materialised fully in a market, though. Also, while it was inevitable that Android would overtake iOS on tablets (even if it is just a single country, for now), I don't think anyone predicted it would be a single model? Colour me impressed (which is pink).
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Some context
by Nelson on Fri 18th Jan 2013 19:24 UTC
Nelson
Member since:
2005-11-29

This proves the low end tablet market is growing at a fast pace in Japan, and Apple has not been fast enough to answer that reality with their iPad Mini.

Good news for Google, great news for Google in fact, but I'm skeptical they can maintain it.

Give the iPad Mini some time to prove itself before we pop the corks on the champagne, because this is just one region.

On price, in the same feature spec, nothing matches the iPad. To effectively compete you need to sell your tablet at a fraction of the price, profit margin, with a fraction of the features.

For a similar situation, Windows Phones are pretty damn popular in some euro countries like Italy and Finland. While this region by region analysis is important to gauge early movements in mindshare, it is still just a drop in the bucket.

I'm still unconvinced that this is purely a price war, I think people are still willing to pay a premium for a quality ecosystem and a consistent experience.

Interesting development nonetheless, but I'm still taking a wait and see approach.

Can the Nexus 7 (without the seasonality boost) maintain this pace? Or were they just helped by a global recession, people looking for cheaper holiday gifts, and it being "iPad-esque"?

Reply Score: 2

RE: Some context
by woegjiub on Fri 18th Jan 2013 21:30 in reply to "Some context"
woegjiub Member since:
2008-11-25

Actually, the nexus seven beats the ipad mini in every important metric. it's half the price, has a higher Res screen, has android instead of ios, and has a much sexier appearance (largely due to aspect ratio).
Maybe customers are just thinking before they buy.


The ipad mini will sell well, just because it is apple, but it will never get anywhere near the success of the iPod, iPhone or ipad.

Reply Parent Score: 3

RE[2]: Some context
by Nelson on Fri 18th Jan 2013 21:35 in reply to "RE: Some context"
Nelson Member since:
2005-11-29

Actually, the nexus seven beats the ipad mini in every important metric. it's half the price, has a higher Res screen, has android instead of ios, and has a much sexier appearance (largely due to aspect ratio).
Maybe customers are just thinking before they buy.


The ipad mini will sell well, just because it is apple, but it will never get anywhere near the success of the iPod, iPhone or ipad.


I guess you'd be right, if we lived in a vacuum and nothing ever changed. In fact, I specifically address your very point in my original comment.

The iPad Mini, given time to be iterated on, will prove to be a very attractive offering from Apple.

I don't think Apple wants to participate in a price war to the bottom, and I think that customers will be willing to pay a premium (like they do for iPhones) for an iPad Mini. Key differentiators being build quality, ecosystem maturity, and OS preference.

Reply Parent Score: 3

RE[2]: Some context
by henderson101 on Mon 21st Jan 2013 13:14 in reply to "RE: Some context"
henderson101 Member since:
2006-05-30

Unfortunately, you get what you pay for. The Nexus 7 is so-so for me. I won't rehash my issues in detail, but in summary: the N7 in no way even remotely comes close to the advertised battery life - especially when in standby, can be extremely sluggish - especially when using chrome, the build quality and materials are utter crud and there are still so few tablet optimised apps that it makes the platform look half baked.

Reply Parent Score: 2

RE: Some context
by Thom_Holwerda on Fri 18th Jan 2013 21:51 in reply to "Some context"
Thom_Holwerda Member since:
2005-06-29

Can the Nexus 7 (without the seasonality boost) maintain this pace? Or were they just helped by a global recession, people looking for cheaper holiday gifts, and it being "iPad-esque"?


People said the same things about Android several years ago.

Edited 2013-01-18 21:51 UTC

Reply Parent Score: 4

RE[2]: Some context
by Nelson on Fri 18th Jan 2013 22:20 in reply to "RE: Some context"
Nelson Member since:
2005-11-29

But are things the same as years ago? That was the point of my question.

Reply Parent Score: 2

RE: Some context
by rklrkl on Sat 19th Jan 2013 13:38 in reply to "Some context"
rklrkl Member since:
2005-07-06

> Give the iPad Mini some time to prove itself before we pop the corks on the champagne, because this is just one region.

The iPad Mini was overpriced on launch and the 4:3 screen means you can't play widescreen HD movies on it at 720p resolution. I expected the first to happen as it always does with Apple, but I was quite surprised about the 2nd. I would suggest people wait for the inevitable iPad Mini 2, which surely will come with a retina display.

> On price, in the same feature spec, nothing matches the iPad.

I think my Nexus 10 would beg to differ. It beats the iPad 4 in virtually every hardware spec - with only the GPU being edged out in some benchmarks. It's also noticeably cheaper than an iPad 4 too. I would also argue the Nexus 7 at the very least matches the iPad Mini in hardware specs and easily beats it in screen resolution for a much cheaper price.

You can argue the merits of iOS 6 vs. Android 4.2 of course - until Android 4, I might have given iOS a slight lead in the user interface, but having seen iOS 6 for a few hours vs. the 4.2.1 on the Nexus 7 and 10, I think Android is now ahead. If you like to customise the behaviour of your phone or tablet, Android wins hands down (even more so if you put a custom ROM on it).

> I'm still unconvinced that this is purely a price war, I think people are still willing to pay a premium for a quality ecosystem and a consistent experience.

Up to a point. When some Apple devices cost 50-100% more for the same (or sometimes worse) hardware spec, that price gulf is getting quite hard to justify, especially when Google has been the one innovating with Android in the last couple of years, whereas iOS seems to have stood still (or got worse in the case of Maps!).

> Can the Nexus 7 (without the seasonality boost) maintain this pace?

The thing I like about the Nexus 7 distribution is that it was available - in the UK at least - from many online and offline retailers from day one. Google have stupidly not done the same with the Nexus 4 and 10 though - in the UK, it seems that the Google Play store is the only place you can get them (without tying in a contract) and they are out of stock 99% of the time.

Things are so bad for the Nexus 4 and 10 that someone's even put an availabity checker app on the Google Play store just for Nexus devices:

https://play.google.com/store/apps/details?id=fr.julienvermet.nexusa...

It's a real shame about the Nexus 10 in particular - it's a stonkingly good tablet that is very much a premium device at a reasonable (though by no means cheap) price.

When the retina display came out on the iPad, it was the first piece of hardware with iOS on it that I was actually impressed with from Apple. It innovated where no rivals had gone and for a year or so stood out as the one seriously desirable feature of the iPad.

Now, Google/Samsung have beaten it with the Nexus 10's display, so where's the next hardware innovation from Apple coming from? Not heard anything in the rumour mill yet and 1080p Android phones are starting to appear now...

Edited 2013-01-19 13:39 UTC

Reply Parent Score: 5

RE[2]: Some context
by lustyd on Sun 20th Jan 2013 19:26 in reply to "RE: Some context"
lustyd Member since:
2008-06-19

"so where's the next hardware innovation from Apple coming from?"

What do you think is missing? I don't really want for anything on my iPad 3 Retina, and this shows in the iPad 4 Retina which is essentially identical. Apple bucked the trend for crappy "HD" screens which others were using because they were cheap when it introduced the Retina display. Apple changed the way we use mobile phones when it introduced the iPhone, and the same with music with the iPod. The compeition meanwhile competes by raising spec to incrementally higher numbers. Surely it is Google's turn to do the next amazing hardware innovation? Or are we happy to wait for Apple to do it and everyone else to copy again?

I'd also like to point out that IOS 6 is very VERY similar to the first IOS. This is not because they have not been developing it, it's because they designed it before first release. Can we please stop congratulating Google because Android 4.1 is finally usable? I doubt you've all noticed but this is similar to saying the first few goes were not very usable and that many people wasted good money helping Google to develop a system which is finally as good as the competition. Yes, Apple charge more, but their products give so much less disapointment in the long run. When I think back to my Nokia using days I'm not surprised they are going down the tubes...You want a radio? then you can't have email. You want email? then you can't have MP3.

Reply Parent Score: 0

RE: Some context
by JAlexoid on Mon 21st Jan 2013 05:19 in reply to "Some context"
JAlexoid Member since:
2009-05-19

Ahem... Nexus 7 costs 2/3 of the price of an iPad Mini. It's not like they are in the same price segment.

PS: Windiws Phone is popular in Finalnd and Italy!?!?! Sonera, Elisa and Vodafone Italy will disagree with that...

Reply Parent Score: 2