Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
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Samsung spends 10x more on marketing than Apple. I see their advertising a lot in The Netherlands and no Apple ones.
Not just in the Netherlands. While visiting my family on the other side of the states over the holidays, I saw a crapload of ads for the Galaxy S3. I don't own a tv myself so had no idea how extensive Samsung's advertising had become. I didn't see one signle Apple ad, though I did see a few awful ads for Microsoft's Surface RT lumped in with the Samsung ads.
Samsung spends 10x more on marketing than Apple. I see their advertising a lot in The Netherlands and no Apple ones.
It not so much what they spend as how they spend it. They often are putting down competitors in their commercials. Most companies never mention their competitors in their commercials, at least from what I see.





Member since:
2011-05-12
Samsung spends 10x more on marketing than Apple. I see their advertising a lot in The Netherlands and no Apple ones.