Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
Apple "Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."
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RE[3]: Reponse
by wigry on Sat 19th Jan 2013 10:43 UTC in reply to "RE[2]: Reponse"
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Those "improvements" are the marketing strategy. How else could Apple sell 5 iterations of the same phone. If thy would've included those features in v1 (which they mostly could) then mere CPU/memory improvements would've not created such a rush from consumers to get the latest and the greatest. Maybe screen update but if the software would've been from version 1 what it is today, then it would not have been created such an interest.

It is very regular Apple strategy to pump massive amounts of money out of a single product by initially releasing a thing with half the features intentionally and then in coming years enabling/implementing those must-have features one by one and claiming that the new is better than the old and getting the point over very clearly by not back porting the features to previous gen models.

Edited 2013-01-19 10:44 UTC

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