Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
Apple "Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."
Thread beginning with comment 549420
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[3]: my 2 cents
by brichpmr on Sat 19th Jan 2013 10:45 UTC in reply to "RE[2]: my 2 cents"
Member since:

"I disagree....word of mouth and observation drive people to buy Apple's products. Every time I pick up a Galaxy S3, I go back to the iPhone and it's obvious to me why the latter is a superior, more cohesive user experience. This has nothing to do with thinking that Apple is infallible; it's about individual informed choice...period.

Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better.

Apple is successful in the smartphone/tablet space because their hardware/software/apps ecosystem resonates with many of my IT colleagues who are expert with multiple operating systems, but are not up to wasting their 'sands of time' tinkering with their device...they just use it and move on...and then, iPhones and iPads are also successful in attracting the tech clueless (and many in between)...I don't know about others...but it's a waste to base tech prefs on what the clueless deem to be the flavor fav of the moment. So, it does all come down to informed choice, imho.

Edited 2013-01-19 10:45 UTC

Reply Parent Score: 1