Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
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Member since:
2006-04-22
Have you seen there marketing machine? Just look at the PC vs Mac line of ads. All of their ads make you think you have to have the latest Apple product just to be normal. Look at the way they introduce new products. For each product launch they have a giant event like they just found the cure to cancer or something. Its not informed choice. Most of their customers are not in IT. They don't have a damn clue about the technology in their device. What they do know is that Apple says they need to buy one because its revolutionary and better. "
Apple is successful in the smartphone/tablet space because their hardware/software/apps ecosystem resonates with many of my IT colleagues who are expert with multiple operating systems, but are not up to wasting their 'sands of time' tinkering with their device...they just use it and move on...and then, iPhones and iPads are also successful in attracting the tech clueless (and many in between)...I don't know about others...but it's a waste to base tech prefs on what the clueless deem to be the flavor fav of the moment. So, it does all come down to informed choice, imho.
Edited 2013-01-19 10:45 UTC