Linked by Thom Holwerda on Sun 20th Jan 2013 23:42 UTC
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Member since:
2006-02-22
I would agree with those two reasons. MS had a really hard time after iOS and Android exploded onto the smartphone scene. I think the fundamental driver for the flat (sorry, i'm sticking with that word) design approach was to create something that was instantly recognisable as being distinct from both iOS and Android. In that I think they have succeeded.
I think at Apple it has more to do with the personal view of who happens to be calling the shots, rather than an actual design philosophy.