Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
Apple "Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."
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RE[8]: Reponse
by Tony Swash on Mon 21st Jan 2013 15:51 UTC in reply to "RE[7]: Reponse"
Tony Swash
Member since:
2009-08-22

Ho hum. I am always surprised by people who profess to be interested in the tech trends and yet seem so oblivious to clear trends that are well documented. I decided to spend precisely five minutes responding to your tedious request, the results are below.

If you really want more data I suggest a few relevant Google searches, you will find a lot of interesting material about the differences between iOS and Android platform utilisation. Personally I find this difference between the platform utilisation rates, which has enormous implications, to be one of the most interesting phenomena in the modern tech world. It is clearly a well documented fact yet explaining why it is happening is very complex because I suspect it involves many different factors some of which are hard to measure. I would love to see some serious research on this question.

Here are some links for you, a 'thank you' would be nice ;)

General overview of the different levels of iOS and Android engagement and the engagement trend

http://www.asymco.com/2012/11/26/the-android-engagement-paradox/com...

Advertising income

http://www.opera.com/sma/2012/q2/

Digital Content

http://www.macstories.net/stories/mapping-the-entertainment-ecosyst...

Developer revenues

http://techpinions.com/android-v-ios-part-4-developers/9535

Web traffic

http://news.cnet.com/8301-13579_3-57464763-37/apples-ios-grabs-65-o...

Web commerce

http://www.fortune3.com/blog/2012/11/cyber-monday-2012-ecommerce-st...

A case study with one product on both platforms

http://thenextweb.com/insider/2012/12/30/no-more-tnw-magazine-for-a...

Reply Parent Score: 2

RE[9]: Reponse
by WereCatf on Mon 21st Jan 2013 22:52 in reply to "RE[8]: Reponse"
WereCatf Member since:
2006-02-15

Ho hum. I am always surprised by people who profess to be interested in the tech trends and yet seem so oblivious to clear trends that are well documented.


Being interested in technological advancements in no way or form implies interest in marketing trends. Also, I have no need to try to justify my choices or to try to prove some sort of superiority based on the popularity of my choices.

Personally I find this difference between the platform utilisation rates, which has enormous implications, to be one of the most interesting phenomena in the modern tech world.


I don't find it such an interesting phenomenon. As I said, part of it comes from the simple fact that iPhones are always premium models and the people who buy those are more likely to have money to spend, whereas there are plenty of cheap lower-end Android - phones for the people who are likely to have less money to spend. Also, something that immediately sticks to the eye from those charts is the fact that Google doesn't offer e-books, music, movies etc. via its Google Play Market to even nearly as many countries as Apple does through iTunes -- this is obviously going to show up in the charts, what with less money spent on these things and such, but also indirectly because people who want to be able to consume these things will have to gravitate towards iOS, then or be knowledgeable of other means of obtaining their content.

Nevertheless, none of those charts paint such a dire image as you keep yammering about. Yes, there is plenty that can be done to improve the situation and a lot of it lies on Google's shoulders, but one has to also keep in mind that you're comparing out-dated models and sub-$90 models to $600+ model devices. Unless there comes out a similar chart based on similarly-priced models I won't be eating what you're offering.

Reply Parent Score: 3

RE[10]: Reponse
by WereCatf on Tue 22nd Jan 2013 04:28 in reply to "RE[9]: Reponse"
WereCatf Member since:
2006-02-15

I had to get some shut-eye so my comment became shorter than I'd liked to, but well, I also have the following to say about this:

iTunes.

What? Why? Well, you're more-or-less required to install iTunes sooner or later, to apply updates or manage music or whatnot. Once you've installed iTunes so that you can manage your music on your various devices Apple has a great foot-hold in to your life as there's e-books, apps, movies, TV-shows and all the other cool stuff just a click away, in the same central application, and again, you're more-or-less bound to eventually explore those sections of the application, too. It's a neat, easily-accessible package for all sorts of content-consumption needs, and it doesn't just let you buy stuff but also allows you to manage, play and stream it.

Now, contrast this to Google: a bunch of often-times incoherent websites very loosely connected to eachother, no central way of managing your content, streaming it or playing it. Even the Google Music desktop application only allows you to upload local music to their servers or download music from your account -- no managing, no buying, no thing. Google's Play Market is a rambling mess of stuff and it's not even available in half as many places as iTunes's stores are! Here in Finland, for example, Google offers only apps. Not books, not movies, not music, no TV-shows, no nothing.

iTunes being such a central piece of the Apple-experience is a great idea from marketing-perspective, what with the discoverability of new and old content and making it all appealing, and Google has really dropped the ball here. Of course it will then show up in all kinds of revenue-streams! This still does not say anything about Android as an OS or its userbase, it merely comes down to Google's inability to execute a coherent marketing plan.

Reply Parent Score: 2