Linked by Thom Holwerda on Wed 30th Jan 2013 00:38 UTC
Hardware, Embedded Systems Marco Arment: "Everyone should play by the same rules. A proposal: storage capacities referenced or implied in the names or advertisements for personal computers, tablets, and smartphones should not exceed the amount of space available for end-user installation of third-party applications and data, after enough software has been installed to enable all commonly advertised functionality. With today's OSes, iPads could advertise capacities no larger than 12, 28, 60, and 124 GB and the Surface Pros could be named 23 and 83 GB." Wholly agreed. When I buy a box of 100 staples, I expect it to contain ~100 staples - not 50 because the other 50 are holding the box together.
Thread beginning with comment 550896
To read all comments associated with this story, please click here.
If Advertisers Were Honest
by Brendan on Wed 30th Jan 2013 13:11 UTC
Member since:


If advertisers were honest they'd advertise the hardware's capacity and the systems remaining usable space. For example, a phone might be advertised as having "4 GiB total, 2 GB usable".

If you're only going to advertise one of these values, then it should be the value that is most important to consumers who are trying to compare your product with other/similar products. What users care about most is how much of their own data they could store, so (for a phone) this would be the amount of usable space left over (2 GB for the example above, and not 4 GiB).

- Brendan

Reply Score: 2