Linked by Thom Holwerda on Fri 15th Feb 2013 08:21 UTC
Google "Sebastian Holst makes yoga mobile apps with his wife, a yoga instructor. The Mobile Yogi is sold in all the major mobile app stores. But when someone buys his app in the Google Play store, Holst automatically gets something he says he didn't ask for: the buyer's full name, location and email address. He says consumers are not aware that Google Inc. is sharing their personal information with third parties. No other app store transmits users' personal information to third-party developers when they buy apps, he said." Oh Google.
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Only if WalMart, Best Buy, Target, Staples were listing the product information in their stores and only handled the financial side of the order. Then they would have to send that information to the manufacturer to fulfil that order.

Amazon actually does that exact thing, where the manufacturer lists their own goods in their Amazon store-front and it's not "sold by Amazon".

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