Linked by snydeq on Tue 19th Feb 2013 18:41 UTC
Microsoft As PC prospects decline, Microsoft has been moving toward a hybrid, cross-platform future with an eye toward opportunities in the server closet and the cloud. But the question remains, How might Microsoft evolve to get there? "It's tempting to say the past five years has seen Microsoft's desktop-centric strategy slowly give way to a pell-mell free-for-all made up of equal parts desktop, server, mobile hardware and software, cloud services, and auxiliary systems like the Xbox. Truth is, intention has always been present. It's only now, thanks to major upheavals in consumer tech and the cloud, that Microsoft's broad-spectrum plays are becoming more evident and critical. [...] What may be new for Microsoft is the need to better cohere its strategy around an ever-widening array of services and technologies, especially as the breadth of competition it faces widens. Most of all, if there ever comes a time to stop being a consumer-oriented company, Microsoft shouldn't flinch. A future where Microsoft doesn't make hardware or end-user programs seems remote, but there was a time when IBM abandoning its PC business seemed jarring, too." And if Microsoft can't quite cohere its strategy, the best means to this end may be to divide.
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Comment by kaiwai
by kaiwai on Wed 20th Feb 2013 02:36 UTC
kaiwai
Member since:
2005-07-06

On the desktop, tablet and phone I think they have a lot less to worry about given that what we know and the leaked information shows that they're on track when it comes to delivery. The biggest obstacle I see appear to be a focus by Microsoft not only to diversify but also focus on moving their revenue streams from a dependence on big releases every so many years to re-occurring ones such as the cut they take from Windows Application Store sales, the move to a subscription based Office model, online services such as Office365, cloud computing and so on.

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