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I think Apple is great at refining an idea and removing complexity that others often miss as a barrier to entry.
They didn't invent the phone, or multitouch, or apps, or app stores, nor did they invent PMPs or tablets but they took the idea, made it simple enough to reach a broad audience, and marketed it very effectively.
Apple is pretty much in a league of its own when it comes to marketing an end to end experience in human terms. Google has gotten dramatically better at adding a human aspect to their company. Microsoft still falls flat here.
I think Google is right to try to shape their own destiny and push forward with this without the benefit of hindsight, they are right to be bold and pioneer.
Google has proven it can keep up with Apple when it comes to pace too, so it can both pioneer and refine the idea at the same time.
I have no idea what Microsoft is cooking up, but I sincerely hope they do not miss the boat again. They're great at catching up from behind, really, they are, but it doesn't have to be like that. There needs to be some forward thinking when it comes to radical new products. The Kinect is an example of this. Their investment in Pen computing is another (and a huge irony being that Samsung took Pens and moved them forward almost single handedly with their Galaxy Note lineup).
We live in strange, interesting, fun times.
If a product is good enough people will buy it regardless of whether it's owned Apple, Google or Microsoft.
This has nothing to do with the product itself being good. It's about people looking like total dorks. this is a wearable device, and people is much more proud to show themselves with Apple devices than with anything else. It means it will be accepted more easily because of the hugely (sadly) positive connotation an apple product has.




Member since:
2007-03-26
You mean aside Google Maps, Google Street View, Google Earth, Google Mail, Android, Chrome, ChromeOS and a boat load of other tech that are amongst the most popular products in their respective fields?
Yeah, just like how nobody cares about the Xbox360, Windows n, Office, Visual Studio, Kinect, etc
If a product is good enough people will buy it regardless of whether it's owned Apple, Google or Microsoft. Where Apple comes into it's own is keeping users buying into average evolutionary devices (eg each predictable upgrade of the iPhone).