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phoenix,
"IOW, ads affect your buying decisions."
There's a difference though, ssokolow was consciously deciding how to factor ads into his buying decisions.
I guess you could say there is a 2d matrix:
Conciousness -> low - high
Influence -> negative - positive
Thom's assertion was that people who were not conscious of the ad still had positive influence from it. ssokolow claimed high consciousness of the ad gives him negative influence towards it. For myself, I have high consciousness of ads I've seen and have neutral influence from them.
I have trouble with advertising for my self because I have trouble fitting into the shoes of people who are receptive towards advertising. I'll see something that has no affect on me and I have no idea if it could work on other people.
Member since:
2010-01-21
I find advertisements irritating and tend to boycott companies for getting through my ad blocking but, even before I stopped watching TV, I'd always pick the cheapest toothpaste which matches the active ingredients and other properties of brands I'm already familiar with, regardless of branding.
These days, whenever I do see advertising, I consider it a disincentive because there must be some generic competitor capable of offering the same product at the same price... minus the cost of running the ads.
However, I will admit that, once in a blue moon, a new type of product will enter my list of things it'd be nifty to have because someone advertised a product that is an instance of it.
(99% of the time, things enter that list because, for example, a friend introduced me to Arduino or LWN mentioned the ColorHug open-source colorimeter, or I was searching for something else on DX.com and stumbled across a $5 magnifier/light monocle intended for watch repair)
Of course, unless it's something truly unique like the Oculus Rift, all that means is that I'll find a generic clone on eBay/DX.com/etc. or wander over to somewhere like Instructables to look for instructions on hacking one up myself.
Edited 2013-03-06 14:11 UTC