Linked by Thom Holwerda on Thu 14th Mar 2013 22:17 UTC
Apple Apple's Phil Shiller has been trash-talking Android in the press these past few days - just as Samsung is about to launch its Galaxy S4. "Public, preemptive slamming of a competitor is far outside Apple's PR wheelhouse; it's a dramatic shift for a company used to making news rather than reacting to it. But why is it happening?" The Verge hits the nail on the head: "Cupertino's behavior this week is yet another symptom of Samsung's stratospheric rise in the smartphone market globally, a rise that challenges Apple and has outright stifled Android competitors like HTC and Sony."
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Comment by smashIt
by smashIt on Thu 14th Mar 2013 23:58 UTC
smashIt
Member since:
2005-07-06

it's a dramatic shift for a company used to making news rather than reacting to it


is it realy?
jobs himselfe went on stage with made-up evidence that microsoft was copying apples glossy look with vista

Reply Score: 6

RE: Comment by smashIt
by bnolsen on Fri 15th Mar 2013 00:10 in reply to "Comment by smashIt"
bnolsen Member since:
2006-01-06

but Steve didn't rely on this as Apple's business model.

Reply Parent Score: 3

RE[2]: Comment by smashIt
by kwan_e on Fri 15th Mar 2013 06:14 in reply to "RE: Comment by smashIt"
kwan_e Member since:
2007-02-18

but Steve didn't rely on this as Apple's business model.


Apple [continues to] heavily relies on playing the underdog as a business model.

Reply Parent Score: 7