Linked by Thom Holwerda on Mon 18th Mar 2013 15:51 UTC
PDAs, Cellphones, Wireless Thorsten Heins, BlackBerry's CEO: "Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that. History repeats itself again I guess ... the rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old." Ironic, perhaps, that this comes from a BlackBerry CEO, but that doesn't make him wrong - although I'm sure the usual suspects will claim that it does.
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Redefinition was Apple's strength
by tomz on Mon 18th Mar 2013 17:08 UTC
tomz
Member since:
2010-05-06

There were phones, then Apple created the iPhone - and then added Apps. There were tablets, WinXP and Nokia N8x0. But Apple redefined it with the iPad. Apple TV was an attempt that fizzled, but it showed they were pushing into any area they could.

Google Glass is that kind of device. Apple should have come up with it.

I think Apple was forced to respond with the iPad Mini. I think they need to do something similar with the phones. The one-ultimate size/shape/feature combination doesn't work when it is surrounded by phablets, stylus phones, keyboard phones, bigger screens, smaller phones. They have the sweet spot, but that sweet spot is not growing as fast as the smartphone universe.

The rest is their lockdown. They are trying to force things into their ecosystem, both hardware and software (the new connector? Locked bluetooth?). When you have what was the Microsoft desktop monopoly, you can dictate. That won't work here. If you need to share files and can't do it with iCloud (or they make it painful to use other services, emailing yourself a file is NOT user friendly), people will go elsewhere, and the alternatives are no longer clunky.

They might end up being Porsche, but even Porsche made the Cayenne. Sometimes you need "a truck".

Apple might create a new category device that blows everyone away. I hope so. But if they don't they might meet Microsoft's ossification doom. Microsoft is still a big and profitable company, but it is slowly fading out. Remember they supplanted IBM.

Incremental improvements don't work for long, even large increments.

The new categories - the successful ones - give Apple about 2 years head start before the more agile OODA loop of the competitors catch up to the point that Apple's leap-frogging fails to clearly jump ahead. So they need to come up with a new category (which they can leverage their ecosystem both ways) about every two years.

Note it can be "virtual" - something like MusicMatch, but it has to be totally unique. iBooks didn't dent Amazon's Kindle (or even B&N's Nook). Apple's Map application (iOS only?!) is not a good sign. Note I would love a Geoinformation travel app - No map or app (nonphysical) tells me if a road is 4 lane divided or 2 lane with just a yellow line. None tell me the speed limits or average speed. For my drives - especially on my motorcycle - this would be great. There are other things that would make me want to switch. There are probably some for others. Will Apple find and implement them? Whatever it is, it will have to be able to have the wildly large margins Apple has had on hardware and software.

The interesting thing will be if they end up with something like iTunes for Android (Google has this via export, but I mean the full integration). This would be a declaration of surrender. But equally if they start getting defections - people switching ecosystems away, that will be the death knell, at least for their large margins.

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