Linked by Thom Holwerda on Fri 22nd Mar 2013 09:56 UTC
In the News If you don't live in the US, this is a pretty common source of irritation: US companies charging crazy markups on products sold in Europe, Asia, Australia, South America, and the rest of the world. The Australian government has had enough of this practice, and started an inquiry into the matter. Yesterday (or today? Timezones confuse me) Apple, Microsoft, and Adobe had to answer questions in a public hearing.
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Member since:

Lumping Apple in with the other two is doing your readers a disservice. Apple thoroughly explained the relatively small markup on hardware. They attributed the exorbitant markup on media as in the hands of the studios, said they'd like it to be lower, and pointed to the fact that the same is true of media in any format.

These governments also aren't helping themselves by targeting the most successful companies rather than the worst perpetrators either. Some of these politicians whinging that Apple should make the studios change are clueless buffoons talking to the wrong company.

Reply Score: 1

Thom_Holwerda Member since:

Lumping them together...? I separated Apple's response from that of Adobe/Microsoft specifically.

Reply Parent Score: 3

Tuishimi Member since:

You can't win for losing. ;)

Reply Parent Score: 2

jared_wilkes Member since:

So, how do Apple, Adobe, and Microsoft defend their price hikes? Finger-pointing and side-stepping, mostly. Apple, for instance, blames the content industry...

Microsoft and Adobe side-stepped the issue completely, and turned it into a bit of a marketing and PR opportunity: they both pointed towards more recent internet-based offerings such as Office 365 and Creative Cloud, stating that the Australian prices for those products are much more in line with US pricing.

I think you did a pretty good and subtle job of lumping them together. Apple actually has reasonable hardware prices and, rather than "pointing fingers", can legitimately attribute the price difference on media to another agent.

Reply Parent Score: 0