Linked by Thom Holwerda on Sun 24th Mar 2013 17:56 UTC

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Or iOS, or Windows Phone, or anyone else. Various advertising platforms do this, and developers use them because they yield higher eCPM and encourage a higher CTR than other types of advertising.
Interactive ads are really lucrative, and guess what, people actually interact with them.
Edited 2013-03-24 19:44 UTC
That's because you are currently using a Windows Phone, am I correct? I can't speak for iOS, but go back to Android and you'll see full screen ads hijack several apps, mostly games but some productivity apps too.
I don't recall any full screen ads when I used my WP7 phone, but I get them all the time on my Nexus.
Member since:
2012-11-05
How is this different from the ads in various Android aps?