Linked by Thom Holwerda on Sun 24th Mar 2013 17:56 UTC
PDAs, Cellphones, Wireless "Android and iPhone users [...] will also experience BlackBerry's ad content in the form of mobile takeovers starting the week of March 25. Those mobile takeovers will fill your screen with what looks like a BlackBerry 10's, demoing a specific feature like its photo 'Time Shift' capability that allows you to scroll through several captured options for each face in a picture." Yes. BlackBerry is going to run ads that hijack your entire smartphone's display. Sigh.
Thread beginning with comment 556476
To read all comments associated with this story, please click here.
I'm confused
by andrewclunn on Sun 24th Mar 2013 19:12 UTC
andrewclunn
Member since:
2012-11-05

How is this different from the ads in various Android aps?

Reply Score: 1

RE: I'm confused
by Nelson on Sun 24th Mar 2013 19:44 in reply to "I'm confused"
Nelson Member since:
2005-11-29

Or iOS, or Windows Phone, or anyone else. Various advertising platforms do this, and developers use them because they yield higher eCPM and encourage a higher CTR than other types of advertising.

Interactive ads are really lucrative, and guess what, people actually interact with them.

Edited 2013-03-24 19:44 UTC

Reply Parent Score: 2

RE: I'm confused
by Thom_Holwerda on Sun 24th Mar 2013 19:52 in reply to "I'm confused"
Thom_Holwerda Member since:
2005-06-29

I have never seen an ad take over my smartphone. Ever.

Reply Parent Score: 1

RE[2]: I'm confused
by Morgan on Sun 24th Mar 2013 23:11 in reply to "RE: I'm confused"
Morgan Member since:
2005-06-29

That's because you are currently using a Windows Phone, am I correct? I can't speak for iOS, but go back to Android and you'll see full screen ads hijack several apps, mostly games but some productivity apps too.

I don't recall any full screen ads when I used my WP7 phone, but I get them all the time on my Nexus.

Reply Parent Score: 4

RE[2]: I'm confused
by Soulbender on Mon 25th Mar 2013 04:06 in reply to "RE: I'm confused"
Soulbender Member since:
2005-08-18

And you won't see them now either, unless you click on the ads.

Reply Parent Score: 4