Linked by Thom Holwerda on Sun 24th Mar 2013 17:56 UTC
"Android and iPhone users [...] will also experience BlackBerry's ad content in the form of mobile takeovers starting the week of March 25. Those mobile takeovers will fill your screen with what looks like a BlackBerry 10's, demoing a specific feature like its photo 'Time Shift' capability that allows you to scroll through several captured options for each face in a picture." Yes. BlackBerry is going to run ads that hijack your entire smartphone's display. Sigh.
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Member since:2005-11-29
Or iOS, or Windows Phone, or anyone else. Various advertising platforms do this, and developers use them because they yield higher eCPM and encourage a higher CTR than other types of advertising.
Interactive ads are really lucrative, and guess what, people actually interact with them.
Edited 2013-03-24 19:44 UTC
Member since:2005-06-29
Member since:2005-06-29
That's because you are currently using a Windows Phone, am I correct? I can't speak for iOS, but go back to Android and you'll see full screen ads hijack several apps, mostly games but some productivity apps too.
I don't recall any full screen ads when I used my WP7 phone, but I get them all the time on my Nexus.
Member since:2005-08-18
Member since:
2012-11-05
How is this different from the ads in various Android aps?