Linked by Thom Holwerda on Tue 9th Apr 2013 16:40 UTC
Windows "Google announced an update to its Google Play mobile app on Android - its online store for apps, music, books, magazines, movies and TV shows - today, one that is aimed at cleaning up the UI and optimizing it for different device types. It's a model of clarity and discoverability, not to mention scalability, features that are sorely lacking in Microsoft's Windows Store." As a Surface RT owner, I couldn't agree more with Paul Thurrott.
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RE: Too much advertising
by leonalpha on Tue 9th Apr 2013 19:24 UTC in reply to "Too much advertising"
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"However, I can't say the Google Play store appeals much more. Two thirds of the screen is allotted to advertising."

What would you use those two thirds of screen real estate on? The app store sections are clearly labeled on top: Apps, Games, Movies & TV, Music, etc, and they only take 1/3 of the screen. The rest of the space is used to display suggestions (ads?) from THOSE sections.

When a user visits the store not knowing exactly what to buy, he could see initial suggestions (ads) on that precious 2/3 of the screen. If he's looking for something specific, he can search. If he wants to view listings from a specific category like Apps, he's one click away from seeing staff picks, featured items, and other types of suggestions. One click away.

This system works quite well for me. When I go to the store looking for a specific item such as "Angry Birds", I don't expect to find it on the 2/3 of the screen which Google allocated for ads. I expect to type the words "angry birds" on the search box and click directly on the app from the suggestion box.

Sometimes if I'm bored and I want to try a new game, I go to the Play store click on the Games section, which is located on the first 1/3 of the screen. That takes me to a 'wonderful' section where I can click on featured, staff picks, or most popular items. It's perfect.

Many times I've gone to the Play store and I've seen something on the 2/3 of the screen which catches my attention and I check it out. If nothing there interests me, I do what I would do anyway, which is either search or go to a specific section. Again, perfect.

Thus, I'm curious as to how you believe this could be improved.

Reply Parent Score: 2

RE[2]: Too much advertising
by flypig on Tue 9th Apr 2013 20:44 in reply to "RE: Too much advertising"
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Thus, I'm curious as to how you believe this could be improved.

This is a very fair question. Unfortunately I don't have an Android device to hand, so I'm basing my experiences on the Web version (which - from the screenshots - looks similar).

I guess the main thing to bear in mind is that it's largely a matter of taste. Personally I find the adverts distracting and intrusive. I can understand the purpose and benefit of advertising from a user's perspective. However, I'd like to choose when to be advertised at. I don't want to have to wade through the adverts to get to where I want to go. I wouldn't mind a section on adverts (under which I'd put featured items and staff picks), but I would prefer it as an option that I actively choose to engage with.

One of the reasons I find the adverts so distracting is also because of the nature of the adverts themselves. They are visually discordant, almost entirely uninteresting (for me), and right where my fingers are (and hence where I'd like the buttons to be).

I appreciate this doesn't quite answer the question though. To be honest, I would much rather be thrown on to an empty search page (the approach ironically pioneered by Google); something like this perhaps?

But I'd settle for this:

I can totally understand that the system already works very well for you, and I'm glad it does. Probably I'm just too easily distracted! But I'd still prefer not to have to deal with all of the extra chaff.

Reply Parent Score: 5