Linked by Thom Holwerda on Fri 12th Apr 2013 09:44 UTC
Google "Not many of us like thinking about death - especially our own. But making plans for what happens after you're gone is really important for the people you leave behind. So today, we're launching a new feature that makes it easy to tell Google what you want done with your digital assets when you die or can no longer use your account." Trailblazing. If you ever wonder why people tend to be favourable to Google - despite its many failing - it's stuff like this. While others are running cringe-inducing marketing campaigns or planning yet another patent lawsuit, Google gives users an immeasurably important feature like this. If you recently lost somebody, you will understand.
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RE[2]: But
by zima on Fri 12th Apr 2013 14:52 UTC in reply to "RE: But"
zima
Member since:
2005-07-06

How is a dead person an advertising goldmine?.

Well there's the whole death industry to consider... (caskets, graves, funerals; all those pointless and expensive customs)

Reply Parent Score: 5

RE[3]: But
by JAlexoid on Sat 13th Apr 2013 22:41 in reply to "RE[2]: But"
JAlexoid Member since:
2009-05-19

And who signs on the dotted line when purchasing the coffin? A dead person? While the death business is lucrative, dead people are as interesting for marketing purposes as stones.

Reply Parent Score: 3

RE[4]: But
by zima on Sun 14th Apr 2013 15:16 in reply to "RE[3]: But"
zima Member since:
2005-07-06

Knowing who are the relatives of the dead person could be quite profitable though. At the least it could be something as simple as "who is using the same computer as somebody just deceased?"

Reply Parent Score: 2