Linked by Thom Holwerda on Tue 16th Apr 2013 16:37 UTC
Windows Microsoft's Terry Myerson, corporate vice president of Windows Phone, talks about the competition. "With iPhone, I sense that it's running out of steam. With iOS, [Apple] just added a fifth row of icons. Android is... kind of a mess. Look at Samsung - there's clearly mutiny going on. The only OEM making money off of Android is Samsung." There's truth to all these statements, which makes it all the more surprising that Microsoft appears to be unable to properly capitalise on them. Sure, WP appears to be doing well in a few select markets, but by no means the kind of success Microsoft and (Nokia) was banking on. Microsoft will pull through. Nokia on the other hand...
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RE[5]: Mess? Hardly!
by hhas on Wed 17th Apr 2013 11:07 UTC in reply to "RE[4]: Mess? Hardly!"
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Android as a brand is not dead. In fact, it's very much thriving.

'Galaxy' and 'Nexus' are brands. 'Android' has become less of a brand in itself and more of a feature of those other brands: just something you automatically expect a Galaxy or Nexus product to provide. Having Android as a feature means that buyers of these products can expect to get a honking huge app store and a [hopefully] familiar UI - that's really all 'Android' means to them.

If they weren't, then Nokia's brand would still overpower Samsung.(Considering 620 is an excellent cheap device)

I don't think that's so much about Android vs Win8 as Elop's rather unfortunate Osborning of Nokia the company, which has rather taken the sheen off the Nokia brand. He was absolutely right, of course, but he should not have said it out loud until the company its new product lines were ready to sell. You know reputations, lifetimes to build, seconds to destroy. Had it not been for that tarnish, I think people would still be buying Nokia phones purely because they were Nokias, regardless of the OS on them. Now though Nokia products will have to sell very much on their own merits rather on brand, at least until that brand confidence is fully rebuilt.

I agree about the 620 - top reviews and an absolute steal at the price - but Nokia really need to do more to grab shoppers' attention and explain to them why they absolutely want a Nokia rather than any of those other brands. I noticed this presentation problem last month when buying a 620 myself: walk into the shop and it's surrounded on the shelves by a dozen similarly priced Android devices with nothing to distinguish it as something special. Had I not already done my homework and known what I wanted, I'd most likely have picked up a product based on what looked like a safe, conservative choice - the middle-most me-too Android handset on the shelf, in other words.

You certainly don't see Apple products presented like this, which is why the iPhone brand continues to hold its own even though its product line is both tiny and premium priced. Apple makes an art of being the odd one out: selling the 'differentness' of its product to customers as a feature rather than a risk.

Nokia really need to take the same bold approach: supply their own display stands or buy dedicated shelf space so they can pull their entire product range into one stand-out position, rather than being spread across the store according to price point. That way the entire Nokia lineup could really make a powerful, coherent impact as a premium marque at incredible prices, rather than each handset looking like the odd kid in a large crowd.

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