Linked by Thom Holwerda on Tue 16th Apr 2013 16:37 UTC
Windows Microsoft's Terry Myerson, corporate vice president of Windows Phone, talks about the competition. "With iPhone, I sense that it's running out of steam. With iOS, [Apple] just added a fifth row of icons. Android is... kind of a mess. Look at Samsung - there's clearly mutiny going on. The only OEM making money off of Android is Samsung." There's truth to all these statements, which makes it all the more surprising that Microsoft appears to be unable to properly capitalise on them. Sure, WP appears to be doing well in a few select markets, but by no means the kind of success Microsoft and (Nokia) was banking on. Microsoft will pull through. Nokia on the other hand...
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RE[4]: Comment by Nelson
by Nelson on Wed 17th Apr 2013 15:05 UTC in reply to "RE[3]: Comment by Nelson"
Nelson
Member since:
2005-11-29


Android showed signs of hope of an alternative platform in a revolutionised market and it was early - massively different situation.


My point is that Android was at one point ridiculed as an impossible idea. I agree that Android pretty much fell into success, but its success wasn't immediate.


XBox was a total failure at first financially, but had an exclusive that made sense. The 360 bid on exclusives and PS3 to not be as good. Massively different situation.


Microsoft iterates on something until it gets some sort of significant presence. People were calling on them to abandon gaming after the initial XBox.

When they deem something crucial to the future of Windows, they work at it until its established. They have the financial resources and the know how to make it happen.


WP is not in a new market. WP isn't banking on something related to a generation switch. WP isn't even offering a revolutionary experience.


I think the latter point is your personal opinion, but WP is banking heavily on emerging markets and differentiating on the experience. For example, no camera provides a more compelling proposition than the Lumia 920 which routinely blows out even recent phones like the HTC One. This gap is only set to widen as Nokia's PureView innovations extend to more phones in their lineup and becomes more compelling.

Windows Phone just needs to be pushed enough to break into a self sustaining success like Android did.


There is a rule - if you don't subvert the market, the established players will always win; even if it means that they need to close the gap.

If Microsoft wants WP to succeed, they need to come up with something more than just a new UI. Since the new UI has the same UX as the established players.


If Microsoft wants WP to succeed in my opinion it needs to do heavier investment in the OS. Windows 8 still gets the lionshare of the bank at Microsoft.

They need to do what they're currently doing, just a lot faster.

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