Linked by Thom Holwerda on Thu 18th Apr 2013 11:21 UTC
PDAs, Cellphones, Wireless Nokia has posted its quarterly results for the first quarter of 2013, and just like the quarters that came before, there's not a whole lot of good news in there. The rise in Lumia sales still can't even dream of making up for the sales drop in Symbian phones, and when broken down in versions, the sales figures for Windows Phone 8 Lumias in particular are very disappointing. In North America, Nokia is getting slaughtered.
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RE[2]: Size matters
by tylerdurden on Thu 18th Apr 2013 16:48 UTC in reply to "RE: Size matters"
tylerdurden
Member since:
2009-03-17

... however Nokia profit margins have plummeted, which means that even though they may be selling more expensive products, they still ain't making that much money off them.

And that is ignoring the fact that their net sales figures are down across the board, with some exceptions, so they are selling less stuff at the end of the day.

They do have some products that may sell well in developing markets, so that may bring some relief to Nokia soon though. But there is also the issue that their competition ain't sitting still either...

Reply Parent Score: 3

RE[3]: Size matters
by Nelson on Thu 18th Apr 2013 17:12 in reply to "RE[2]: Size matters"
Nelson Member since:
2005-11-29

Well since you didn't provide a specific number, I'm not sure if you mean specifically to the Devices&Services, Smart Devices, or the company as a whole.

D&S is obviously influenced as a whole by Symbian pains, I tried to get operating figures for SD specifically but couldn't find any. I did find gross margin which looks at it from a simple cost to produce POV.

Nokia gross margins for Smart Devices have increased precisely because of higher ASPs, and the way it relates to operating margin is influenced by a few different factors including marketing/subsidy/other selling costs and price erosion.

Reply Parent Score: 3

RE[4]: Size matters
by tylerdurden on Thu 18th Apr 2013 17:59 in reply to "RE[3]: Size matters"
tylerdurden Member since:
2009-03-17

Check out the Operating Margin and Operating Profit from their financial report, they're pitiful. They barely have any margin across the board at the end of the day.

In any case, the nokia guys have their work cut out for them, good luck spinning this report out. Ouch.

Reply Parent Score: 2