Linked by Thom Holwerda on Thu 18th Apr 2013 11:21 UTC
PDAs, Cellphones, Wireless Nokia has posted its quarterly results for the first quarter of 2013, and just like the quarters that came before, there's not a whole lot of good news in there. The rise in Lumia sales still can't even dream of making up for the sales drop in Symbian phones, and when broken down in versions, the sales figures for Windows Phone 8 Lumias in particular are very disappointing. In North America, Nokia is getting slaughtered.
Thread beginning with comment 559277
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[3]: Comment
by tylerdurden on Fri 19th Apr 2013 17:57 UTC in reply to "RE[2]: Comment"
tylerdurden
Member since:
2009-03-17

But the point is that the growth of the windows phone sales have been nowhere near what nokia required, in terms of overall market share, just to maintain itself at its current size/level as an organization.

It is patently clear that WP will no be able to provide nokia with the same sales volume that symbian did. So overall it is not a key of "growth" but significant "shrinkage."

Reply Parent Score: 1

RE[4]: Comment
by hhas on Fri 19th Apr 2013 22:30 in reply to "RE[3]: Comment"
hhas Member since:
2006-11-28

But the point is that the growth of the windows phone sales have been nowhere near what nokia required .. It is patently clear that WP will no be able to provide nokia with the same sales volume that symbian did.


This is all rooted in Elop's unfortunate Osborning of the old Symbian platform. Had he done things in the right order - i.e. burning Symbian after its Win8 successor was hitting the shelves - those Symbian users would've jumped to their new Win8 platform, helping to bootstrap that, rather than jumping to their competitors. So having hurt their brand and failed to migrate its existing customer base successfully, Nokia now have the painful task of building a whole new customer base largely from scratch - a long, difficult process at the best of times.

That said, I don't share Thom's thoroughly negative assessment of Nokia's future. And, strategic scheduling blunders aside, I still think their Win8 choice was in itself a sound one (i.e. the least unpromising option they had). Nokia's graphs obviously don't (yet?) show the exponential growth their new Win8 platform needs, but it's obvious the Symbian collapse has finally bottomed out so there won't be any more shrinkage caused by that. i.e. The damage phase is over, and everything now hinges on the rebuilding phase.

Commentators are already boldly pronouncing Act III a dud, but in truth Nokia are only on Act I, and I think it'll be another year or two before we can see if the new lineup can achieve the upward curve it now needs or ultimately just flatlines. Their new lineup reviews excellently and the low-end 620 and new 520 in particular are really priced to move, so now it's a question of how effectively Nokia can build new mindshare.

IOW, it's now a marketing challenge, not a technical one. All the tech pundits (including Thom) agree the products themselves are solid and pretty mature now. If they really want to kvetch about something, they should be whipping Nokia Marketing for not busting a gut to ensure their quality products stand out from the sea of me-too Android devices (e.g. by aggressively pushing dedicated product stands into all the big high-street vendors as Apple already does).

Reply Parent Score: 2

RE[5]: Comment
by cdude on Sat 20th Apr 2013 17:44 in reply to "RE[4]: Comment"
cdude Member since:
2008-09-21

Nokia now have the painful task of building a whole new customer base largely from scratch

They try so since over two years now. Its not working. There is no demand for there products any longer like there was two years ago. Must be bad luck the demand vanished with the new products since it can't be because of the products. What customer cares about the products? Its all marketing like we saw last years NOT.

The damage phase is over

Now that's an optimistic view. Shrinking from the market leader to the market bottom indeed is positive since you have nothing to lose anymore. Good job done! Now they just need a to kill themselves so nobody can kill them any longer. What a clever business strategy!

I think it'll be another year or two before we can see


In February 2011 Elop himself wrote that the transition period is two years. First the transition finished. Customers switched from Symbian to iPhone and Android. Second that two years are passed and NOW that transition to the bottom, to where they cannot lose much anymore, is done, completed, over. There is nothing left to transition.

But yes, for some it will always take one year longer, success comes tomorrow, next game I win all my lost money back, pp.

Their new lineup reviews excellently

Reviews by Nokia Communications. To bad its the not-existing customers that count at the end of the 8 quarters we passed now.

it's now a marketing challenge, not a technical one

Same like it was past years what is why Microsoft, Nokia, AT&T, etc burned billions with marketing and achieved nothing. Even decline in the US, there marketing focus. By far more marketing money then any of the pre-Lumia got which all sold far better.

If your product doesn't sell, if customers reject it over years, if you sell even lesser when adding more marketing then something may faulty with the product, not the marketing.

e.g. by aggressively pushing dedicated product stands


They could start paying rather then demanding money for there products. That could increase there sales figures a lot!

Edited 2013-04-20 17:51 UTC

Reply Parent Score: 2