Linked by Thom Holwerda on Fri 19th Apr 2013 14:09 UTC
Apple "All of those questions, messages, and stern commands that people have been whispering to Siri are stored on Apple servers for up to two years, Wired can now report. Yesterday, we raised concerns about some fuzzy disclosures in Siri's privacy policy. After our story ran, Apple spokeswoman Trudy Muller called to explain Apple's policy, something privacy advocates have asking for." Apple cares about your privacy.
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RE: Apple vs; Google
by Tony Swash on Sat 20th Apr 2013 18:06 UTC in reply to "Apple vs; Google"
Tony Swash
Member since:

Why were there so many protesters of google saving search data for 6 months but none about Apple holding your data for 2 years?

Perhaps it's because the two companies have different business models and therefore are driven by fundamentally different dynamics. In the case of Google their business model is to collect data on what people do on the internet and then use that data to sell targeted advertising. The people using Google services are not Google's customers, the people buying the advertising are Google customers, and Google wants to keep as much data about specific individuals (your search history, key words from your email, what you watched on Youtube,) so that it can personalise and thus increase the value of the targeted ads it serves to you. None of that is wrong, but it does have implications about how deeply the urge to collect and retain data about specific individuals is embedded in Google.

Apple's business model is to combine software, services and hardware to make a few well designed things that people want to buy and sell them at a profit. Siri is a service and collecting data about the voice interactions that people have with it allows Apple to improve Siri, and thus enhance the value of it's products, but it is not necessary for Apple to associate that data with individuals, associating the data with specific individuals would not add value to Apple's products and thus is not very important to the company. Whenever you speak into Siri, it ships it off to Apple’s data farm for analysis. Apple generates a random numbers to represent the user and it associates the voice files with that number. This number — not your Apple user ID or email address — represents you as far as Siri’s back-end voice analysis system is concerned.

Once the voice recording is six months old, Apple “disassociates” your user number from the clip, deleting the number from the voice file. But it keeps these disassociated files for up to 18 more months for testing and product improvement purposes.

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