Linked by Thom Holwerda on Thu 25th Apr 2013 21:56 UTC
Talk, Rumors, X Versus Y "According to new research from Strategy Analytics, global Android tablet shipments have increased 177 percent annually to 17.6 million units. The total number of tablets shipped in Q1 of 2013 was 40.6 million. Since 17.6 million of those 40 million tablets where powered by Android then it means that Android has a 43 percent global share. The other two big operating systems (and their respective eco-systems) in the global tablet market are Apple’s iOS and Microsoft’s Windows 8 RT. Apple still leads the race with a 48 percent market share, while Microsoft has managed to go from nothing (since Windows 8 RT is its first real tablet OS) to a 7.5 percent market share by selling some 3 million Windows based tablets." If these figures are even remotely accurate, we're going to see Android dominate the tablet (in market share) too. Not good. The Windows RT figures are a shimmer of hope, though.
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RE: A disconnect?
by lemur2 on Fri 26th Apr 2013 12:25 UTC in reply to "A disconnect?"
lemur2
Member since:
2007-02-17

Assuming that those figures are correct and Android has a 43% market share of tablets why does recent analysis of tablet web usage in the US and Canada show the iPad with an 82% share?

http://www.forbes.com/sites/chuckjones/2013/04/19/apples-ipad-domin...

This is not an attempt to argue anything just a genuine expression of puzzlement at the disconnect between the two figures. The high value for iPad web usage is not an outlier but is similar to other measurements of tablet usage particularly web usage. I find it very odd because if there is one thing that one would expect a tablet to be heavily used for it's web browsing.

Any theories?


Web usage would be proportional to "installed base".

Market share is an attempt to measure the numbers of the units being sold right now.

The two figures are related only in the sense that the first figure is the all-time integral of the second.

Apples iOS and iPads have been very dominant in the tablet market for a long time.

In consumer stores in my country for a few years now the only tablets one used to be able to buy were iPads. Only recently have Android tablets been offered as an alternative.

Even if Android tablets were outselling iPads now (which they are not as yet) then it would still take a number years worth of sales to even out the web usage statistics.

Edited 2013-04-26 12:32 UTC

Reply Parent Score: 3

RE[2]: A disconnect?
by Tony Swash on Fri 26th Apr 2013 12:32 in reply to "RE: A disconnect?"
Tony Swash Member since:
2009-08-22

Web usage would be proportional to "installed base".

Market share is an attempt to measure the numbers of the units being sold right now.

The two figures are related only in the sense that the first figure is the all-time integral of the second.

Apples iOS and iPads have been very dominant in the tablet market for a long time. Even if Android tablets were outselling iPads now (which they are not as yet) then it would still take a number years worth of sales to even out the web usage statistics.


True - but that has ceased to apply to the phone market and the differential in platform performance is just as marked there - see my longer comment below.

Reply Parent Score: 2

RE[3]: A disconnect?
by lemur2 on Fri 26th Apr 2013 12:40 in reply to "RE[2]: A disconnect?"
lemur2 Member since:
2007-02-17

"Web usage would be proportional to "installed base".

Market share is an attempt to measure the numbers of the units being sold right now.

The two figures are related only in the sense that the first figure is the all-time integral of the second.

Apples iOS and iPads have been very dominant in the tablet market for a long time. Even if Android tablets were outselling iPads now (which they are not as yet) then it would still take a number years worth of sales to even out the web usage statistics.


True - but that has ceased to apply to the phone market and the differential in platform performance is just as marked there - see my longer comment below.
"

Indeed, the phone market is a bit different, I imagine because people tend to update their phone quite often.

However, this topic is about the tablet market. The difference between market share and installed base would be a far greater factor in relation to the tablet market. It is the tablet market, not phones, which we are talking about.

Reply Parent Score: 1

RE[2]: A disconnect?
by ricegf on Fri 26th Apr 2013 15:13 in reply to "RE: A disconnect?"
ricegf Member since:
2007-04-25

Web usage would be proportional to "installed base".


That's only true if "All devices are used equally to access the web" is also true. Other uses for tablets such as media creation and consumption, gaming, shopping, etc. exist which I personally believe makes the latter unlikely, and thus I don't buy the former.

A good counterpoint is that, when Symbian was demonstrably holding over 60% of the world installed base and iPhone was the hot new contender, website traffic analysis showed iOS to generate over 80% of the mobile web traffic to major sites (sorry not to have a link, it's been a while).

The Symbian browser was awful (I'm told), and the Android browser is not as good as Safari (I'm also told - I use an iPad), so the situation seems somewhat analogous.

Reply Parent Score: 2

RE[2]: A disconnect?
by daboochmeister on Fri 26th Apr 2013 20:18 in reply to "RE: A disconnect?"
daboochmeister Member since:
2012-01-03

Even if Android tablets were outselling iPads now (which they are not as yet) then it would still take a number years worth of sales to even out the web usage statistics.


Actually, in point of fact, when you add in the "grey market" or white-box Android tablet sales, e.g. from the Chinese manufacturers, even conservative estimates (of 5 - 6 million such units) show Android shipping easily more units than iPads.

Two factors I'm surprised no one has mentioned -

1) The counts are for units shipped, not sold ... so you'd expect somewhat of a partially-delayed effect on usage statistics

2) The web usage metrics each have a specific methodology which has to be evaluated to see if it skews data in favor of one or the other product. E.g., NetMarketShare gathers data predominantly from "pay-per-click" sites (78% of the sites submitting data); is it not feasible that iPad users might more frequently end up at such sites, because of either cultural differences or ecosystem differences, where Android users less so?

Reply Parent Score: 2