Linked by Thom Holwerda on Thu 9th May 2013 16:53 UTC
Google "'Those are some unique glasses.' 'Are you wearing Glass?' 'He's got Google Glass on!' My appearance can be ostentatious at times, but wearing Google Glass in public drew a truly unparalleled amount of attention - never have I seen so many strangers (and people I know) give me this look of, 'uh, what's on your face?'" Gamechanger. If not Glass, at least something similar. Hunching over to use you phone is unnatural, and you close yourself off from your surroundings. No such thing with Glass - that alone will change the game.
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Clever strategy
by StephenBeDoper on Sat 11th May 2013 00:00 UTC
StephenBeDoper
Member since:
2005-07-06

"Marketing savvy" is not typically a term I'd use when discussing Google, but I have to hand it to them with Glass. The initial limited availability, the fact that it's a device that people are likely to use prominently in public, even the high price, etc, all seem perfectly calculated to create a pent-up demand for when it becomes available to the general public.

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