Linked by Thom Holwerda on Sat 18th May 2013 21:33 UTC
Google Why does Google get so much credit in the technology industry? Why, despite the company's many obvious failings, do many geeks and enthusiasts still hold a somewhat positive view on the all-knowing technology giant? A specific talk at Google I/O this week provides the answer.
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Clever marketing?
by davidiwharper on Sun 19th May 2013 07:54 UTC
davidiwharper
Member since:
2006-01-01

I think that part of this specific strategy - being hacker friendly on the Glass device - is about driving early adopters, who can then help them to fine tune the technology and evangelise to consumers.

This is basically encouraging openness in a way that isn't going to harm the technology much if it takes off (your average consumer won't understand what Ubuntu is much less know how to follow the installation instructions) but is arguably critically important early on (most technology writers and trend setters in this industry are tinkerers at heart).

Edited 2013-05-19 07:56 UTC

Reply Score: 6

RE: Clever marketing?
by No it isnt on Sun 19th May 2013 10:11 in reply to "Clever marketing?"
No it isnt Member since:
2005-11-14

Hacker-hostility (like Apple) isn't about protecting technology, it's about protecting a market. For Google, anything that connects to the internet and uses Google Search and Youtube and Maps and whatnot (and doesn't block ads) is part of their market, so opening up is really just making their market more diverse. Closing their tech is usually not in their own best interest.

Apple see a loss of profit on anything that makes it possible for people to enjoy their tech without paying a direct 30% tax for every little transaction, so they're more paranoid. Microsoft used to be some kind of hybrid when Windows was a monopoly, with the relative openness of Windows being a selling point for developers and hw manufacturers, and the proprietary .doc being used to keep a stranglehold on the productivity market.

Reply Parent Score: 7