Linked by Thom Holwerda on Fri 24th May 2013 17:26 UTC
Games So, the Xbox One disaster continues. Microsoft's policy for dealing with the used games market has reportedly leaked - and it's a clear and direct attack to destroy the used games market. Prices for used games will be set at the retail value of a new game, and retailers have to hook into Microsoft's computer systems and comply with Microsoft's terms and conditions.
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But considering that E3 has not even occurred and really the only talk about the new Xbox One is uniformly about the controversies and the negatives, this really isn't a PR marketing win for Microsoft.

First impressions are what we remember - marketing 101 for any one with a business education. ;)

I just chuckled to myself about exactly the thing you just said two days ago; Sony folks were smart for waiting and letting Microsoft come out with all these things first and letting them take all the flak for it. When Sony announces similar plans people just won't be able to work up the same kind of fervor because they've already used all their hatred and anger on Microsoft.

Smart timing, Sony, smart timing.

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