Linked by snydeq on Tue 4th Jun 2013 01:46 UTC
Windows First looks at Windows 'Blue' have revealed an upgrade composed of cosmetic fixes, suggesting that Microsoft may be blowing its chance to turn the tide on Windows 8 blow back, and make good on its promise to truly 'rethink' Windows 8 with the release of Windows Blue. As a result, InfoWorld has issued an open letter to Microsoft to consider Windows 'Red' -- what InfoWorld is calling a 'serious plan' to fix the flaws of Windows 8, one that could rescue Microsoft's currently flagging promise to deliver a modern computing experience on both PCs and tablets.
Thread beginning with comment 563622
To read all comments associated with this story, please click here.
There will be no solution
by Christian Paratschek on Tue 4th Jun 2013 15:59 UTC
Christian Paratschek
Member since:
2005-07-06

I have read a lot of comments over the last few days and weeks about Windows 8.1

Now I will share my personal view on this:

Microsoft is completely not interested in "fixing this issue". Microsoft wants to push it's metro interface into the market because they desperately need to. And they use their quasi-monopolistic position to do so.

What is Microsoft afraid of? At the moment, they are losing the consumer market. People buy tablets by the millions.

And that's good. For way too long completely computer-illiterate people had to use Windows computers for basic tasks at home. I am not just talking about "your grandma". In fact, lots of people are completey content with a tablet. A little E-Mail, a little Facebook, a little Webbrowsing. Done.

For every gamer and serious computer user (like you and me) there are ten guys out there who really don't need a fully-fledged computer at home.

So the consumer market is breaking away for microsoft. Apple and Android profit bigtime.

The business sector really is not the problem for Microsoft right now. People have been sitting out Vista, they returned for Windows 7. They will do the same with Windows 8 and Windows 9, if need be. Linux and Apple are only niche players here and that is not about to change.

But Microsoft desperately needs to get in the tablet market. Because if they don't, they lose a whole generation of people, who grow up with Android or iOS devices.

And that means, Windows shrinks from "universal" to "business" and that means a lot less money for Microsoft.

And there's the strategic dilemma in this: if Microsoft loses the consuemr sector and people get used to Andoid and iOS, there just might evolve a market with great applications for these plattforms. And then, suddenly, someone puts that on a serious device and Microsft starts losing the business sector too.

Microsoft is betting EVERYTHING on metro. It is of utmost importance for them that they score a victory here. If metro is a succes, Window stay ubiquitous and relevant.

If metro fails, Window might become irrelevant sooner than anyone of us can imagine right now.

So, do not expect a turnaround from Microsoft. This is not about technical merits. This is not about what user interface is better suited.

This is about staying relevant in an evolving world. The decision to go with metro for Windows has absolutely no technical reasons. None. Everybody can see that this interface is crappy for workstations. This decision is purely strategic and I go as far as to say that they knew that Windows 8 would get a giant backlash. They are not that stupid over tehre in Redmond.

I give you one prediction: if metro fails, Windows will be a niche player 10 years from now.

Reply Score: 6

RE: There will be no solution
by ngnr on Tue 4th Jun 2013 18:33 in reply to "There will be no solution"
ngnr Member since:
2008-01-16

+1

Also IMHO Microsoft is desperate to push the "app store" business model onto its user base, and Metro is the only way to achieve this.

They see how Google and Apple are successful in this matter and logically they want a piece of the cake too.

No Metro -> No "Windows app store".

Reply Parent Score: 2

RE: There will be no solution
by Treza on Wed 5th Jun 2013 01:10 in reply to "There will be no solution"
Treza Member since:
2006-01-11

Are we positively, totally sure that people will stop buying computers and use tablets for everything ?

I have an android tablet (N7) and really, for all sort of things, a tablet is just crap.
Surfing the web, reading and managing emails, writing documents and copy/pasting images, multitasking... You just get an inferior experience than a 400€ laptop.
Many applications are just dumbed-down interfaces to the actual websites.

Maybe Microsoft is overreacting.
Maybe people will get bored with tablets.
Maybe Microsoft should make using a laptop or desktop a better experience (high DPI screen, application repositories...)

What Microsoft is telling is that they don't believe in traditional computers anymore. It is, IMHO, a terrible message. Apple is certainly very happy about that, their laptops are not large tablets.

Reply Parent Score: 2

Christian Paratschek Member since:
2005-07-06

Actually, yeah, I am sure. Look at the numbers of computer sold (declining) and the number of tablets sold (skyrocketing).

Tablets are crappy for any serious work and even some trivial tasks an be done easier on a computer. But tablets do have major advantages.

If you are just consuming content, the are jsut fine. You can use them comfortable on your couch or in bed , they are pretty much instant-on and they do not take up any space.

IMHO, they are just better suited for anyone who is doing only light tasks, consuming content, etc.

I am totally with you that Apple is doing this right. Computers and tablets are different and need different user interfaces. Microsoft should have stayed with Windows 7 style interface for computers and used Metro for their tablets.

That would have been the sensible option. But Microsoft wanted to push Metro to his massive userbase. As I said, a matter of life or death for Microsoft.

Reply Parent Score: 2

Lurking_Grue Member since:
2013-03-15

The issue is this:

Say the desktop market is something like 500 million users. They are expecting the tablet market to be something like 3 billion.


The deal here is the tablet market is a growing market that is expected to dwarf desktop computers. This does not mean desktop computers are going away... it just is a less interesting market.

Now if only Microsoft would accept that they are now officially IBM we could get on with life.

Reply Parent Score: 1

Lurking_Grue Member since:
2013-03-15

I already am starting to think in terms of a widows exit strategy if the touch thing isn't fixed.

Adobe made things easier for me by being dicks about the idea of owning software.

Reply Parent Score: 1