Linked by Thom Holwerda on Thu 6th Jun 2013 22:05 UTC
Windows "The problem with Microsoft's latest approach is that the company is gambling on consumers seeing past the Office confusion, and betting that PC makers will start creating high-quality devices. Unlike the netbook era, there's a huge choice of tablets these days. If time has taught us anything, it's that confused consumers will go elsewhere."
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Unique Selling Point
by hhas on Fri 7th Jun 2013 13:00 UTC
Member since:

If MS wants to sell small, low-cost Win x86/RT tablets by bundling Office on them, it needs to demonstrate one unique use-case which any potential buyer will instantly 'get':

1. Remove tablet from pocket/satchel/purse and place on desk next to a bluetooth keyboard and 20" HDMI monitor.

2. Plug in the monitor and hit any key on the keyboard.

3. Tablet automatically turns itself into a multi-touch trackpad and a familiar Office UI pops up on the monitor. Presto: instant 'Office workstation'; no need for klunky beige box.

4. Profit.

Not only would this be a eye-catching trick that no iOS or Android device can do, it'd also turn Office's biggest failing - that its current UI utterly sucks on touch into an actual selling point, since 'existing Office UI' means 'no retraining required'.

Reply Score: 5

RE: Unique Selling Point
by hhas on Fri 7th Jun 2013 13:07 in reply to "Unique Selling Point"
hhas Member since:

Heck, if you take this idea and run with it to its logical conclusion, MS should totally forget about inventing some marginally better mouse with a 'Start screen' button on, and take a leaf from Apple's excellent 'Marketing for Winners' playbook:

5. Trash-talk the consumer mouse as "obsolete technology" and "no longer cool".

6. Boldly pronounce the "Next Big Must-Have" is an ultra low-cost 7" tablet that magically turns itself into a superpowered trackpad whenever you set it flat (as opposed to vertical) by a desktop keyboard.

7. Profit even more.

Not only could such a device offer Windows PC users an excellent multi-touch trackpad and pen input device that blows their poor old mouse away, its ability to show custom visuals means it could also display a row of user-customizable buttons for switching between apps, displaying a number keypad for math input, and so on.

Sure it'd be more expensive that a standard mouse, but once those users are done slaving for the day they can pop the thing in their pocket for tons of tablety goodness on the way home. As Apple have shown, there's plenty folks out there happy to throw money at aspirational products as soon as a canny vendor tells them what those aspirations are.

(Plus the obvious attraction of being able to look down at all those poor Mac users with their puny Magic Trackpads for a change.;)

Reply Parent Score: 4