Linked by Thom Holwerda on Thu 20th Jun 2013 18:29 UTC, submitted by MOS6510
PDAs, Cellphones, Wireless So, The Wall Street Journal is reporting that Microsoft was very close to take over Nokia, but that the talks eventually broke down, probably beyond repair - at least for now. The reasons the talks broke down illustrate something that I have repeatedly tried to make clear for a long time now: Nokia isn't doing well.
Thread beginning with comment 565205
To read all comments associated with this story, please click here.
As if Android had a good future ...
by double_s on Fri 21st Jun 2013 08:11 UTC
double_s
Member since:
2011-08-11

So many people saying Nokia would have fared better with Android, not listening to the ones that remind us Samsung is the only one doing well with Android.

So many taking for granted that Android does good to a brand. (don't even get me started on my opinion of the OS ...)

Yes it did good for Samsung's brand that made shitty phones before and now they have a 1/2 decent OS. But Sony mobile brand image, HTC, etc have deteriorated since Android. Brand image is very elusive, and the biggest asset of a company nowadays.

You may not like WP, but Nokia's brand image is still faring much better than Sony or HTC brand image (mobile market wise).

Nokia took a bet, it's doing bad, but have increasing sells and stable brand image.

Sony and HTC took their own bet, and sales profits decline, so as their brand image.
Would MS, Google or other companies even consider buying HTC? Would they buy Sony Mobile division?

It takes many parameters and let history do its thing before we can judge if Nokia did good or bad.

If they file bankruptcy they obviously did bad. But as long as they survive other companies (having headquarters in an expensive country as Finland) they are doing well.

Over the years following Tech companies I saw more than one company go down despite doing "what the public considered best" ..., and more than one company going up against the waves because they had something differentiating.
I am no Apple fan-boy, but it's probably one of the best examples that you have to do bold things sometimes.

Reply Score: 4

Morty Member since:
2005-07-06

Sony and HTC took their own bet, and sales profits decline,


For Sony's part, this is not entirely correct. They were more or less dead in the water before they went with Android, and would likely have closed up their mobile shop(then Sony-Ericsson) some time ago without Android.

They got a good boost from one of their earlies Android phones, the Xperia Mini, which sold quite nicely and more or less saved them. Unfortunately they where not able to keep up the momentum and keep growing.

For some time they kept focusing on underspeced phones and old Android versions. Not having a state of the art model did not work well in the market and with their brand image. They have recently(less than a year) started to change that, and it seems like it's a lot more new Sonys around then a year ago.

The story is quite similar for HTC, they also try to turn with their HTC One.

Reply Parent Score: 5

cdude Member since:
2008-09-21

And meanwhile Huawei became number 3 and makes good profits with ... Android!

Reply Parent Score: 3