Linked by Thom Holwerda on Fri 5th Jul 2013 14:03 UTC, submitted by twitterfire
Windows "Today, Microsoft said its advertisers will be able to target users not just on Web search results pages but directly inside Windows Smart Search. David Pann, general manager of Microsoft’s Search Advertising Group, said in an interview that advertisers don’t have to do additional setup to participate. The Smart Search ads will feature a preview of the websites the ad will send people to, as well as click-to-call info and site links, which are additional links under the main result that direct users deeper into a website to the most likely page they might want." So, you pay for a product, and then Microsoft shoves ads in your face. Scumbags. Then again, they've done the same on the Xbox, which is now virtually unusable due to all the ads plastered all over your dashboard. And then people say Google is bad with ads.
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I don't even notice ads anymore...
by cmost on Fri 5th Jul 2013 15:06 UTC
cmost
Member since:
2006-07-16

Is it just me or have advertisements being shoved in ones face become so ubiquitous that I don't even notice them anymore. I blindly scroll past them, or my mind treats them as abstract lines of text or colors and refuses to see what they say or what they're for. It's like ad burnout. Moreover, in Firefox my trusty ad-blocker plugin cleanly erases them from most pages anyway. All that being said, I don't understand why advertisers are still willing to pay big bucks for something that is becoming less and less effective or completely ineffective for me.

Reply Score: 6

flypig Member since:
2005-07-13

I don't understand why advertisers are still willing to pay big bucks for something that is becoming less and less effective or completely ineffective for me.


Could it be that it's more effective than we realise? Personally, I also feel like I'm not affected by adverts. But in practice, I have to face reality. If I look at my purchasing habits, I don't research everything I buy to the last minutiae. I'm surely missing out on some really fantastic products that I've never even heard about. Probably most of the products I buy are ones I heard about through advertising.

I'm not saying this is true for everyone, but I'm sure the companies wouldn't pay over extended periods if the return didn't justify it.

Reply Parent Score: 6

Kivada Member since:
2010-07-07

Speak for yourself, I don't buy anything due to the advertisements, I block ads everywhere.
I never watch TV live so I edit out ads, furthermore I rarely watch the type of shows or movies that would have allot of product placement if any at all.

I only listen to music off my MP3 collection and only add music to it via recommendations from friends, artists that are on the tour bills as other artists I like or the artists that are listed as influential or are friends of artists I like when they are interviewed.

I have no idea who is popular or what manufactured by the label crap is current and haven't for at least 15 years now. This has lead to my current top 5 bands being Giant Squid, Yamantaka//Sonic Titan, Meshuggah, Isis and Agalloch.

When it comes to consumer goods I'm part of the buy local movement and since I watch what I eat and try to avoid buying anything and everything that I can't get that isn't made at the very least in the US though for many things I don't even look further then the tri-state area. I also have no shame at all in going to the dollar store for all kinds of things, it leaves tons of extra cash in the budget to fund my "drink a 6 pack or a bottle of every liquor or wine made in my state project". I drink almost every day and I've barely made a dent in the ocean of alcohol that is Wisconsin lol.

For items where there is no other option like electronics, all of which are made in asia I only buy what reviews well and is Linux compatible with the only bias being toward AMD hardware due to their OSS efforts and the facts that one CPU performance is already more then what I typically need and I knowhow much Intel would charge if AMD where to fold.

On top of this I also refuse to buy any hardware with iOS, WinRT, Android or CromeOS installed on it.

Reply Parent Score: 2

ssokolow Member since:
2010-01-21

Is it just me or have advertisements being shoved in ones face become so ubiquitous that I don't even notice them anymore. I blindly scroll past them, or my mind treats them as abstract lines of text or colors and refuses to see what they say or what they're for. It's like ad burnout. Moreover, in Firefox my trusty ad-blocker plugin cleanly erases them from most pages anyway. All that being said, I don't understand why advertisers are still willing to pay big bucks for something that is becoming less and less effective or completely ineffective for me.


The term is banner blindness and it's why UI designers are warned to never make anything important resemble an ad in shape or appearance.

Users build a mental model for quickly filtering the relevant from the irrelevant when looking for specific types of information.

The disconnect is so strong that, if a user is searching for a non-ad (eg. a navigation header) and it resembles an ad, they'll often search multiple times without seeing it and may get frustrated and leave before they think to stop and force themselves to methodically examine every element on the page.

It's why advertisers are so in favour of ads like delay-locked interstitials that force you to watch them.

Edited 2013-07-05 17:59 UTC

Reply Parent Score: 5

SeeM Member since:
2011-09-10

It's why advertisers are so in favour of ads like delay-locked interstitials that force you to watch them.


I have mute button in my laptop just for that. ;)

Reply Parent Score: 4

Soulbender Member since:
2005-08-18

Yeah, i'm like that too. My biggest complaint is not about the ads themselves, although they ARE getting a bit annoying, but that since most advertising outfits can't keep their shit together the ads slow down page load time something fiercely sometimes. This is especially true if you're on something like mobile broadband.

Reply Parent Score: 4