Linked by Thom Holwerda on Fri 5th Jul 2013 14:03 UTC, submitted by twitterfire
Windows "Today, Microsoft said its advertisers will be able to target users not just on Web search results pages but directly inside Windows Smart Search. David Pann, general manager of Microsoft’s Search Advertising Group, said in an interview that advertisers don’t have to do additional setup to participate. The Smart Search ads will feature a preview of the websites the ad will send people to, as well as click-to-call info and site links, which are additional links under the main result that direct users deeper into a website to the most likely page they might want." So, you pay for a product, and then Microsoft shoves ads in your face. Scumbags. Then again, they've done the same on the Xbox, which is now virtually unusable due to all the ads plastered all over your dashboard. And then people say Google is bad with ads.
Thread beginning with comment 566393
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE: Comment by Nelson
by Bill Shooter of Bul on Fri 5th Jul 2013 16:23 UTC in reply to "Comment by Nelson"
Bill Shooter of Bul
Member since:
2006-07-14

Oh come on. Promoted results *are* ads. They are highly relevant to the people who paid to have them promoted. If they were actually highly relevant, they wouldn't need to be promoted.

Sometimes that happens in google, where the company I'm searching for has actually paid for an ad at the top and appears as the first result.

Google, Apple, and even microsoft have been trying to unify the desktop and web search for years, so it really isn't anything new. But, as far as I know, no one I've ever met has really listed the unified search as a positive. Google's old desktop search was also the source of quite a few terrible security vulnerabilities. Id' rather keep them separate.

Reply Parent Score: 6

RE[2]: Comment by Nelson
by Nelson on Fri 5th Jul 2013 17:14 in reply to "RE: Comment by Nelson"
Nelson Member since:
2005-11-29

They may be ads in the strictest sense, but they don't walk talk or act like advertisements. It isn't like the Bing app is plastered with Viagra advertisements.

Its seamlessly integrated into the experience and highly relevant to the search query. I'm not sure why people have a problem. It might be that they don't.

Have you (or Thom) gathered analytics on usage patterns in apps? If so what's your sample size? Done any A/B testing with adverts? What were the results?

Since you and Thom seem to be speaking from authority, I'll be interested in your insightful findings.

Reply Parent Score: 2

Bill Shooter of Bul Member since:
2006-07-14

What is the basis of your claim that they are "highly relevant"? Microsoft's press release?


If they are highly relevant, then the advertiser wasted their money as they would be returned in the results anyways.

It seems to be like the advertisement companies ( MS & google) are either preying upon companies fear that other non relevant ads might show up first for products and services that they are more relevant for, or a tacit admittance that their search algorithm sucks.

Reply Parent Score: 4