Linked by Thom Holwerda on Sat 6th Jul 2013 11:52 UTC
Games "People who don't play video games would be forgiven if they turned on an Xbox 360 and didn't realize it was a device used to primarily play games. The first screen you see on the Xbox 360 Dashboard is often a mixture of ads for all sorts of goods and services, and many times games are in the minority of ad slots. The latest redesign increased the ad space that can be sold to advertisers, and that in turn increased this problem. Let's be clear, it is a problem. Game discovery is terrible in the current design of Xbox Live, and the usability of a system that used to be about games is suffering in order for Microsoft to make money on ads." Written a year ago by Ben Kuchera for Penny Arcade. In light of increased advertising efforts in Windows 8.1, this has become relevant once more. In a nutshell, do not count on Microsoft being able to strike a proper balance (thanks, Soulbender!).
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XBone and advertising
by WereCatf on Sat 6th Jul 2013 12:11 UTC
WereCatf
Member since:
2006-02-15

I'm somewhat surprised to see no mention of how Microsoft is planning to make advertising a wholly-integrated part of the Xbone & Kinect - experience ( http://arstechnica.com/gaming/2013/07/microsoft-xbox-one-advertisin... )

Granted, I do understand Microsoft's motivations behind this and I can only hope that the ads will be tasteful, not in-your-face, but seeing as how the ads will utilize Kinect both for targeting, marketing and for actual control of the content I doubt that will be the case. I just recently learned that even on the Xbox 360 the ads often have audio so that you just cannot ignore them, and with the next Xbox it'll just get worse. I wonder if PS4 will do ads, too, and how they are presented.

Disclaimer: I'm not buying either of these consoles, I have no personal beef here or an axe to grind.

Reply Score: 10

RE: XBone and advertising
by bnolsen on Sat 6th Jul 2013 12:41 in reply to "XBone and advertising"
bnolsen Member since:
2006-01-06

If MS wants to do this they should be giving these things away. It's painfully obvious MS doesn't believe the end user owns his own console. Will see what sony does.

Edited 2013-07-06 12:42 UTC

Reply Parent Score: 12

RE[2]: XBone and advertising
by Lennie on Sat 6th Jul 2013 13:22 in reply to "RE: XBone and advertising"
Lennie Member since:
2007-09-22

They are just trying to see how far they can stretch the xbox money making schemes without annoying the users, they need to utilize anything they can find.

Who knows what will happen with Windows on mobile and desktop or even server they want to diversify.

They used to be able to deliver integrated solutions, but they might not be able to leverage that on the long term.

Reply Parent Score: 3

RE[2]: XBone and advertising
by Nelson on Sun 7th Jul 2013 13:35 in reply to "RE: XBone and advertising"
Nelson Member since:
2005-11-29

FTA Sony has a patent on a similar idea.

My fear is that while the goal might be to increase engagement and make ads more palatable, it just makes them more capable and annoying.

Reply Parent Score: 2

RE: XBone and advertising
by bassbeast on Sun 7th Jul 2013 21:49 in reply to "XBone and advertising"
bassbeast Member since:
2007-11-11

Ya know I do have to say there IS an upsaide to MSFT seeing how nasty and ugly they can get with the Xbone...business has been GREAT for us PC builders!

As for the Xbone...sigh. You HONESTLY think there will be "taste" from the guy that pushed through Windows 8? Really? Or crap brown Zunes? if there is one thing Ballmer has shown is he has ZERO taste and will happily burn his own company while trying to squeeze his own customers for every cent (see how he jacked the prices on Windows 8, or has the gall to charge more than the Apple Appstore for many popular apps on winRT).

So if it follows every other thing Ballmer touches it'll be about as subtle as a hammer to the face and when users complain he'll just dial it up to 11. Prices will be higher, already the Xbone is $100 more than the PS4 while having weaker hardware, you'll get to pay for the "fun" of suffering through irritating ads just to use the thing, Steve Ballmer and subtle are two words that shouldn't be in the same room,much less the same sentence.

Reply Parent Score: 2