Linked by Thom Holwerda on Sat 6th Jul 2013 11:52 UTC
Games "People who don't play video games would be forgiven if they turned on an Xbox 360 and didn't realize it was a device used to primarily play games. The first screen you see on the Xbox 360 Dashboard is often a mixture of ads for all sorts of goods and services, and many times games are in the minority of ad slots. The latest redesign increased the ad space that can be sold to advertisers, and that in turn increased this problem. Let's be clear, it is a problem. Game discovery is terrible in the current design of Xbox Live, and the usability of a system that used to be about games is suffering in order for Microsoft to make money on ads." Written a year ago by Ben Kuchera for Penny Arcade. In light of increased advertising efforts in Windows 8.1, this has become relevant once more. In a nutshell, do not count on Microsoft being able to strike a proper balance (thanks, Soulbender!).
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RE: Comment by jigzat
by ilovebeer on Mon 8th Jul 2013 05:45 UTC in reply to "Comment by jigzat"
ilovebeer
Member since:
2011-08-08

Microsoft strategy suggest they are taking a step back, the console is more a cable box mixed with their wish of selling their own hardware a la Apple with Windows 8 to intercept the consumers before Google in order to sell ads since Google basically owns the world wide web.

You're absolutely wrong that Microsoft is taking a step backwards. Microsofts long-term goal has been to own the living room and be a supplier of all forms of living room entertainment. That is exactly what they're well on their way to accomplishing. One center-piece box that accommodates all your needs. The people who think this is just about ads are thinking too small. The funniest thing about that is it's not exactly like what I'm saying has been kept a secret.

Reply Parent Score: 3

RE[2]: Comment by jigzat
by jigzat on Mon 8th Jul 2013 17:23 in reply to "RE: Comment by jigzat"
jigzat Member since:
2008-10-30

Well when I said Microsoft is taking a step back I meant in the console wars, their message is clear, gamers will take a second seat this time. Microsoft innovated a lot with the XBox but it wasn't enough, both Sony and Nintendo are still standing and they have barely break even with all the investment. This time they are taking a different direction by not focusing on gamers.

Reply Parent Score: 2