Linked by Thom Holwerda on Thu 11th Jul 2013 09:12 UTC
Google "Google's Chromebook was dismissed as a bare-bones laptop with limited appeal when it debuted two years ago. Now it's defying skeptics and gaining share as the rest of the personal-computer market shrinks. Chromebooks have in just the past eight months snagged 20 percent to 25 percent of the U.S. market for laptops that cost less than $300, according to NPD Group Inc. The devices, which have a full keyboard and get regular software updates from Google, are the fastest-growing part of the PC industry based on price, NPD said."
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20-25% of what, exactly?
by karunko on Mon 15th Jul 2013 12:03 UTC
karunko
Member since:
2008-10-28

As it stands the article reads like Googlevertisement more than anything else:

1) It's about the U.S. market;

2) It's about "laptops that cost less than $300"

Now, how many of these sub $300 laptops have been sold across the board? How much is 20-25% of that? We don't know and they're not saying, but we can probably take an educated guess by looking at the data for 2Q13 shipments from IDC at http://www.idc.com/getdoc.jsp?containerId=prUS24213513 (scroll down to the table about United States PC Shipments).

Of the top five vendors in that table Acer is the only one producing Chromebooks in the sub $300 range (the Acer C7) as both Lenovo's and HP's offerings are a bit higher than that, Samsung's cheaper Chromebooks are harder and harder to find, and the Pixel is in another category altogether (https://www.google.com/intl/en/chrome/devices).

Well, if that data is to be trusted, Acer is down 19.5% compared to 2Q12 and shipped a total of 909,000 units (desktops, portables, mini notebooks and workstations). How many of these 909,000 units were "mini netbooks"? How many of them were actual Chromebooks? We still don't know but, even assuming that all of them were Chromebooks, that would translate to about 227,000 units -- a very generous, best case scenario figure.

Just to put things in perspective: Nokia sold 5.6 million Lumias in 1Q13 (http://press.nokia.com/2013/04/18/nokia-corporation-q1-2013-interim...) and most people went "meh". In other words, I rest my case and duly proceed to tag the linked article "Googlevertisement". ;-)


RT.

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