Linked by Thom Holwerda on Fri 26th Jul 2013 16:56 UTC
In the News "According to the CONTEXT data, Android tablets now account for 61.2 percent of the Western European tablet market, more than double the 25.1 percent recorded the same time last year. Apple iOS devices, meanwhile, fell to 37.2 percent of Western European tablet market sales by distribution, from 71.2 percent at the same time last year." This is nothing short of a catastrophic collapse of iPad market share in Europe. Furthermore, "This analysis also screens out the effect of Windows 8, credited in some quarters with helping to drive increased tablet market share and cut into Apple’s tablet lead, but in fact with little to no impact, according to CONTEXT." And yes, Windows 8 on tablets is a dud.
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Tony Swash
Member since:
2009-08-22

Oh man, not this shit again.

You don't like the reports from sales channels, so you try to paint some alternate reality?


It's report singular not reports plural. One report using an unknown data sample collected using largely unspecified data sampling techniques produces a report that shows a massive market shift that is not mirrored by numerous other surveys whose methodology and very big data sample sizes are transparently available. All that does not make the outlier survey showing a super rapid transformation of the table market wrong but it should make one cautious about drawing any hard or big conclusions based upon it.

The massive disparity between claimed shipments of Android tablets and actual usage is startling. It mirrors but is even more pronounced than the similar disparity between Android phone shipments and phone OS usage data. Something distinctive is happening but exactly what is not completely clear.

I think that one possible contributory factor explaining the disjunction between channel sales figures in the Context report and all the indicators of tablet usage is that a lot of people have bought cheap Android tablets, or even more likely had them bought for them, based on the price and now those tablets are gathering dust in a drawer somewhere.

But I also think that there is more to it than that.

Reply Parent Score: 1

fatjoe Member since:
2010-01-12

I am amazed that people can with a straight face claim that the shipment/sale numbers form vendors and analysts and sales channels are all wrong or suspicious then throw in some really crazy numbers from some site I never heard of using a method that is just plain stupid...


For your information, the stock browser on some Android tablets, out of the box will spoof the device as an iPad. Why? Because some web developers are idiots.

Edited 2013-07-26 23:07 UTC

Reply Parent Score: 3

Tony Swash Member since:
2009-08-22

I am amazed that people can with a straight face claim that the shipment/sale numbers form vendors and analysts and sales channels are all wrong or suspicious then throw in some really crazy numbers from some site I never heard of using a method that is just plain stupid...


Some site you have never heard of such as Adobe?

Whose site spells out how it has compiled it's data (150 bil­lion vis­its to 1,500+ websites)?

Remember we are talking about one report on the one side reporting one set of market conditions and numerous usage surveys using different sampling techniques and data sets on the other hand pointing in another direction. The disjunction between the two is a real phenomena worthy of some thought and analysis.

Reply Parent Score: 2

kristoph Member since:
2006-01-01

the stock browser on some Android tablets, out of the box will spoof the device as an iPad. Why? Because some web developers are idiots.


No it's does not. Where did you hear something so ridiculous? Modern Android tablets ship with Chrome, the older Android browser reported itself as Android.

Reply Parent Score: 0

Nelson Member since:
2005-11-29

I think the rise in mobile applications is making usage harder to track. Analytics currently in application seem to be more of a tool for developers vs. a usage statistic for an OS as a whole. Engagement stats for applications and browsing as a whole on the device would probably yield some valuable insight.

I'm interested in exactly how people use Android vs how people use iOS, and how the experiences on each tablet lend themselves to those particular usage habits.

Also, high browser usage on iOS doesn't necessarily rule out high in app usage as well, as implied by others in this thread.

Reply Parent Score: 3