Linked by Thom Holwerda on Fri 26th Jul 2013 16:56 UTC
In the News "According to the CONTEXT data, Android tablets now account for 61.2 percent of the Western European tablet market, more than double the 25.1 percent recorded the same time last year. Apple iOS devices, meanwhile, fell to 37.2 percent of Western European tablet market sales by distribution, from 71.2 percent at the same time last year." This is nothing short of a catastrophic collapse of iPad market share in Europe. Furthermore, "This analysis also screens out the effect of Windows 8, credited in some quarters with helping to drive increased tablet market share and cut into Appleā€™s tablet lead, but in fact with little to no impact, according to CONTEXT." And yes, Windows 8 on tablets is a dud.
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I think the rise in mobile applications is making usage harder to track. Analytics currently in application seem to be more of a tool for developers vs. a usage statistic for an OS as a whole. Engagement stats for applications and browsing as a whole on the device would probably yield some valuable insight.

I'm interested in exactly how people use Android vs how people use iOS, and how the experiences on each tablet lend themselves to those particular usage habits.

Also, high browser usage on iOS doesn't necessarily rule out high in app usage as well, as implied by others in this thread.

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