Linked by Thom Holwerda on Mon 29th Jul 2013 21:19 UTC
PDAs, Cellphones, Wireless Nokia's vice president Bryan Biniak: "We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence'. Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today." Later Biniak adds: "As a company we don't want to rely on somebody else and sit and wait for them to get it right." There was a simple solution to this problem.
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Thanks Captain Obvious
by chithanh on Tue 30th Jul 2013 07:25 UTC
Member since:

That VP should be promoted to Captain Obvious.

There has got to be a reason why Lumia sells so poorly. It's not the hardware or features, these are universally liked. It's not Nokia's brand image. It's not Nokia's carrier relations, these were the best in the industry right until the announcement of Symbian death. It's not marketing either, you would see entire cities plastered with Lumia posters at every launch. It's not Thom and the other evil tech writers dissing Lumia phones, as they get very high ratings in reviews.

So the poor sales have got to do with Windows Phone, and it is good that at least someone at Nokia woke up to this.

I will quote one commenter from the Inquirer article[1] who put it best:
The mistake is yours! Don't point finger at them. What stopped you from releasing both windows and android phones? like Samsung? Nokia Lumia has (arguably) the best hardware in the market, but your business strategy and bureaucracy lead you to dead end now.


Reply Score: 10

RE: Thanks Captain Obvious
by Lobotomik on Tue 30th Jul 2013 08:10 in reply to "Thanks Captain Obvious"
Lobotomik Member since:

So it is indeed an extremely big marketing problem. Plastering cities with Lumia posters is publicity, not marketing. Choosing going only with Windows for all segments is marketing.

Reply Parent Score: 4