Linked by Thom Holwerda on Fri 9th Aug 2013 12:46 UTC
Google

Over one billion people use Google Maps services every month. On the Google Maps app, these users are often searching for local businesses - from restaurants, to car dealerships, to dentists, and more. Recently, we launched a new version of the Google Maps app for Android, iPhone, and iPad where we introduced several new features. Today we're introducing an updated ad experience we think is more attractive for users and more effective for advertisers.

Yes, ads in Google's mobile Maps applications. Fantastic.

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Better than Navteq decisions?
by aliquis on Fri 9th Aug 2013 20:10 UTC
aliquis
Member since:
2005-07-23

Might had been a better idea than to buy Navteq for 8 billion dollar.

(and invest whatever into improving it.)

I wonder what return Nokia have had so far.

Reply Score: 2

Nelson Member since:
2005-11-29

If you're interested this is an awesome article on Nokia's HERE platform and NAVTEQ acquisition.

http://seekingalpha.com/article/1552652-nokia-is-neither-here-nor-t...

Reply Parent Score: 3

Bill Shooter of Bul Member since:
2006-07-14

Good question. The lack of free mapping/navigation on the nokia internet tablets was a big turn off. You had to pay a yearly subscription to a third party for mapping it was like $100 or so. I probably would have bought one, if it had been offered with no re occurring fee. So, I think there have been increased sales, but probably not anywhere near 8 billion worth.

Reply Parent Score: 2