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The sad thing is not that this is apparently a thing - no, the sad thing is that people actually believe this to be true. If you believe Apple and Google really care about you as a user, you've already lost the battle.
These articles aren't about the user, even if they are serious (which I doubt for the Apple article). They're statements about company culture, which (in my limited experience) is not consistent throughout the company, and does not necessarily concern itself with the user (some companies choose to make that the case).
That said, people do need to be careful with their trust. Edited 2013-08-13 23:26 UTC