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The sad thing is not that this is apparently a thing - no, the sad thing is that people actually believe this to be true. If you believe Apple and Google really care about you as a user, you've already lost the battle.
For the same reasons religion never appealed to me, neither did fanboyism. Little did I realize at the time that they could serve interchangeably. Creepy.
Traditionally religion was concerned with questions of the ultimate foundations of reality and of ultimate truth. That being a fanboy is interchangeable with religion is not so much a comment on beliefs about big questions, which are just as pertinent as ever, it is that no one really asks them now.
Religion and fanboy become interchangeable when both become nothing more than ways of announcing an affiliation. Edited 2013-08-14 18:08 UTC
I'm wishing for bad thing to happen to both companies.