Linked by Thom Holwerda on Tue 13th Aug 2013 22:24 UTC
Talk, Rumors, X Versus Y "The Meanings of Googliness" and "The Meanings of Appleiness".

The sad thing is not that this is apparently a thing - no, the sad thing is that people actually believe this to be true. If you believe Apple and Google really care about you as a user, you've already lost the battle.

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kwan_e
Member since:
2007-02-18

I think Apple does have a corporate character (a combination of corporate culture and business strategy), just like Microsoft or Samsung have specific and different corporate characters, and I really like how as a customer the Apple character makes me feel. Google has a corporate character but I am not a customer of Google and most people who interact with Google services are not customers of Google, most of Google's customers buy advertising. Almost none of the interactions anybody has with Google involve interacting with any person, and most people use Google services because they are free and they very convenient or very useful. If you are interested in very useful free stuff, and who isn't, Google delivers good stuff. But it doesn't make me feel as good as interacting with Apple and it's products do.


People see faces in clouds and cliff faces (that is not Mount Rushmore or the Buddha caves).

Google puts up interviews and talks with authors and scientists and comedians that has nothing to do with the products they sell (apart from the deliberate plugs).

The point being is you can point to anything and make it look like a meaningful interaction. What you claim is Apple's personal interaction, I see it as people selling you stuff.

The bottom line is all corporate interactions is about selling you stuff and keeping you buying.

I may be a nerd with no social skills, but even I recognize inauthentic interaction/sincerity.

Reply Parent Score: 9

Tony Swash Member since:
2009-08-22

[q
People see faces in clouds and cliff faces (that is not Mount Rushmore or the Buddha caves).

Google puts up interviews and talks with authors and scientists and comedians that has nothing to do with the products they sell (apart from the deliberate plugs).

The point being is you can point to anything and make it look like a meaningful interaction. What you claim is Apple's personal interaction, I see it as people selling you stuff.

The bottom line is all corporate interactions is about selling you stuff and keeping you buying.

I may be a nerd with no social skills, but even I recognize inauthentic interaction/sincerity. [/q]


I think I may not have made my point clearly enough. I totally agree that what I see as a pleasant, enabling, supportive, accessible and helpful interaction with staff at an Apple retail outlet is just a system for selling me stuff. So what? I still prefer it to an interaction with a company that is unpleasant, difficult, unhelpful and tedious. Both approaches stem from a company's overall culture and way of doing business. Sometimes the bits of the character of a company that I interact with are the result of nobody giving a shit in the company, sometimes it's the result of someone most definitely giving a shit in the company, in the latter case really giving a shit can still lead to unpleasant, difficult, unhelpful and tedious interactions if it flows from that company's particular and very planned business strategy.

So some companies have a business strategy and deliberately engineered corporate culture that make me feel good interacting with them and using their products, some are the opposite. I prefer the first.

Reply Parent Score: 2

kwan_e Member since:
2007-02-18

I totally agree that what I see as a pleasant, enabling, supportive, accessible and helpful interaction with staff at an Apple retail outlet is just a system for selling me stuff. So what? I still prefer it to an interaction with a company that is unpleasant, difficult, unhelpful and tedious.


The "so what" is that you say a corporate character exists, but if it's a facade, then it doesn't really exist. The character of a person, or a corporation, is about what they are, not what face they put on. If a person/corporation puts up a face that is designed to get stuff from you, then that character is what we call "sociopath".

Reply Parent Score: 7